“I consider fragrance to be one of the most important tools of engagement for seduction. With Usher VIP I created a gentlemen’s scent, which would also appeal to women…VIP is a state of mind which is about what you do with that confidence and how you make an impact in the lives of those around you,” commented Usher.

Usher VIP (3.4 fl. oz. EDT Spray – $65.00; 1.7 oz – $50.00) is a sensual, aromatic scent based around nutmeg and a luxurious suede note. An ideal fragrance for daily use — it’s fresh, masculine, and confident. In addition to the Eau de Toilette, Usher VIP will also be available in a Shower Gel, which turns the everyday into the exceptional, an After Shave Soother, which conditions and calms the skin with rich shea butter and refreshing aloe and in a Deodorant which is an alcohol free solid stick with Vitamins A, C and E that glides on to keep skin fresh throughout the day.

Usher VIP is available from end of September 2009 at department stores nationwide. Suggested retail price for the 3.4 fl. oz. EDT Spray is $65.00 and the 1.7 fl. oz. is $50.00. e 6.7 fl. oz. Shower Gel is priced at $25.00, the 3.4 fl. oz. After Shave Soother at $40.00 and the 2.6 oz. Deodorant is $16.00.

FRAGRANCE: 9IX Rocawear is a fresh woody aromatic scent, with a sexy modern sensuality. Reflecting the essence of the Rocawear brand, this new fragrance delivers a strong, unique personality. Fresh and seductive, 9IX Rocawear captures the bold masculinity of a man with the confidence to achieve anything, while remaining true to himself.

In image above: Jay Z with his very famous partner Beyonce Knowles.

COOL: A contemporary mix of Asian Coriander, Mandarin Zest, and Living Cantaloupe introduces the fragrance with a fresh, sensual top note.

CONFIDENT: A pulsating rush of Spike Lavender and raw Geranium Leaf with an intense infusion of textural suede gives the fragrance an assured sense of sophistication.

MASCULINE: A blend of golden Amber, Musk and rugged Timber wood finishes the fragrance, and exudes a sense of masculinity and ruggedness.

PACKAGING: THE BOTTLE: The packaging is inspired by the unique style for which Rocawear is known. The iconic bottle is bold and unexpected. With an exterior crafted of sleek, brushed gun-metal, the bottle reflects masculinity, strength and refinement.

THE CARTON: Designed to showcase the intriguing logo, the carton echoes the brushed metal look of the bottle.

THE PRODUCTS:

3.4oz EDT Spray $65.00
1.7oz EDT Spray $50.00
6.8oz Shower Gel $25.00
2.6oz Deodorant $16.00

All prices are suggested retail.

Available at Macy’s, Dillard’s, Belk, Bon Ton/Carson’s, and specialty retailers.

Looking for a modern, light and clean fragrance or cologne for the man in your life, then check out Kenzo Power Eau de Toilette.

Kenzo Power Eau de Toilette: the new fragrance for men from Kenzo, brings the work of prolific Japanese designer – Kenya Hara to the world of fine fragrances and introduces a new statement of masculine power centered on an imaginary flower.

The mastermind behind the “Muji” concept, Mr. Hara created a bottle that highlights the power of tranquility as opposed to noise, which sets the project on an opposing playing field to the ultra-flashy, celebrity-focused mega launches that has dominated the fragrance market in recent years.

Made of stainless steel and reflective like a mirror, the bottle holds the scent of an imaginary flower created by Olivier Polge of IFF – a woody amber that communicates obvious strength and masculinity without ostentation.

The Fragrance: An imaginary flower in the heart of a woody ambery fragrance. First, a blend of spices and zest, for a fresh-invigorating impact. Lastly, woody and amber notes for an enveloping, masculine effect.

Notes: Spicy citrus top: Bergamot, coriander, cardamom. Abstract floral heart: rose, jasmine, freesia. Woody amber base: tolu balsam, cedar wood and labdanum.

The Bottle Created by Kenya Hara. Mirrored metal, simple curves, pure lines. Originally created as a sake bottle. The Box Created by Kenya Hara. Made of soft textured white paper and evoking the powerful sophistication of simplicity. A few lines of text are engraved, like imprints. Mr. Hara was inspired by footprints made on fresh-fallen snow.

The Range
Eau de Toilette 60 ml/2 oz $55 US / $69 CAD
Eau de Toilette 125 ml/4.25 oz $75 US / $94 CAD
Eau de Toilette 750 ml/25.5 oz $300 US
Deodorant roll-on 75 ml/2.5 oz $22 US / $28 CAD

The Launch
Launching this months, October 2008.

Givenchy Play will be available in a “regular” and an intense Eau de Toilette, both centered on amyris wood. The Eau de Toilette will include notes of bitter orange, grapefruit, black pepper and patchouli; the Intense version features bergamot, tangerine, pink pepper, vetiver, tonka bean and patchouli.