When you find a fragrance you love, you want to wear it forever. Now, Estée Lauder brings you a new addition to the irresistible collection of Pure White Linen fragrances that you can live in all year round. New Pure White Linen Pink Coral is an utterly feminine, tender and peaceful fragrance that gently sweeps over the senses in soft waves, capturing the feeling of being by the ocean at daybreak, just as it is blushed by dawn’s warm light.

With a composition of perfectly blended sea-kissed Apple Blossoms, Waterfruits, Sweet Peas and Camelias blushed with Honeysuckle and Sandalwood, Pure White Linen Pink Coral is a scent that is feminine, peaceful and wonderfully, perfectly pretty.

“Pure White Linen Pink Coral is the perfect feeling and fragrance to complete the Pure White Linen collection,” said Karyn Khoury, Senior Vice President of Fragrance Development Worldwide, Estée Lauder. “The Pure White Linen values of sophisticated simplicity and relaxed elegance are reinforced, but with a unique view that is tender and feminine.”

The Fragrance: Sweeping over the senses in series of soft waves, Pure White Linen Pink Coral opens delicately with a gentle mist of Chinese Berry and Pink Peppercorns. When combined with juicy Apple Blossom, Waterfruits and Clear Aldehydes, a sparkling crisp wetness and a dreamy bright floralcy greet you in the top notes of the fragrance. Next comes a perfect floral fusion that lingers with the pure innocence of Jasmine, Camellia Flower and a perfect accent of Honeysuckle. A blushing bouquet of Sweet Pea, Cherry Blossom, and Pink Peony follows closely behind, evoking the tender serenity of the ocean at daybreak.
In the end, the petals float softly away leaving in their wake a peaceful whisper of creamy Sandalwood, sheer Vanilla and a caressing touch of Heliotrope.

The Packaging:  Pure White Linen Pink Coral is housed in the same clean, graceful bottle as the collection’s
two existing fragrances – Pure White Linen and Pure White Linen Light Breeze, but is presented in a soft pink shade that is distinctly feminine. Even the iconic white seashell takes a new turn, morphing into an elegant and intriguing seahorse.

The Advertising:  Delicate. Tender. Peaceful. Photographed by Craig McDean, the print ads feature Oscar®- winning actress and Estée Lauder spokesmodel, Gwyneth Paltrow, in an alluring linen sun dress by See by Chlóe and relaxing in a serene seaside setting with waves gently breaking in the distance. “The image of Gwyneth embodies a relaxed, carefree luxury that speaks to the fragrance and the collection,” says Aerin Lauder, Senior Vice President and Creative Director, Estée Lauder.

The tagline: “I love how I feel in pink,” conveys the feelings of femininity and tenderness we experience when we are in a relaxed and peaceful setting.

THE PURE WHITE LINEN PINK CORAL COLLECTION
Estée Lauder Pure White Linen Pink Coral will join the rest of the Pure White Linen fragrance collection at Estée Lauder counters and on www.esteelauder.com  beginning June 2009.
1 oz./30ml Eau de Parfum Spray $39.50
1.7 oz/50 ml Eau de Parfum Spray $49.50
3.4 oz/100 ml Eau de Parfum Spray $72.00
6.7 oz/ 200ml Body Lotion $40.00

“Great fragrances create a world of their own.”– Aerin Lauder

Collection, Aerin Lauder drew inspiration from the luxurious simplicity of her own private world. The fragrance captures the essence of an enjoyable evening in a warm, inviting room filled with the luxurious textures of wood, velvet and cashmere in browns and golds.
“To me, a perfect evening is a private one, spent at home with family and friends,” said Aerin Lauder, Estēe Lauder Senior Vice President and Creative Director. “Private Collection Amber Ylang Ylang represents the relaxed intimacy and quiet comforts that we love to come home to at the end of the day.”

Rich with texture and surrounded by warmth, Private Collection Amber Ylang Ylang subtly evokes the legendary fragrances of the past yet invites you into an intimate, private world of today. From deep within this very modern, warm, luminous fragrance emerges a carefully crafted bouquet of Golden Amber, Ylang Ylang, Bulgarian Rose, Honey, Incense, Vanilla and Sandalwood.

Each element of the Private Collection Amber Ylang Ylang scent and packaging was selected by Aerin. The black and white advertising campaign featuring Aerin was created by Doug Lloyd of Lloyd & Co. and was photographed by Craig McDean.

The Private Collection Amber Ylang Ylang exclusive collection includes a luxurious Parfum Spray and a lighter, sophisticated Eau de Parfum Spray.

The Fragrance
This radiant fragrance was masterfully created using two of the rarest, most expensive ingredients in the perfumer’s palette. Built around the precious Ylang flower and iconic Amber, the fragrance is at once warm, inviting and radiant. The fragrance weaves through a journey of rich olfactive sensations, unfolding from light to deep, capturing the magical spirit of these prized notes.

At first breath, Private Collection Amber Ylang Ylang tantalizes with sparkle and allure. Evoking instant joy, Italian Bergamot provides its fresh, citrusy scent for brightness. Geranium Oil continues to uplift, with its green and rosy effects, while Ylang Absolute, the most intense and sensual grade of Ylang essence, offers the diffusive power of its captivatingly elegant and spicy floral note.

At the heart of the fragrance is a mosaic of voluptuous florals and spices that deliver intrigue and sophistication. The ultimate symbol of femininity – Bulgarian Rose Absolute is both luxurious and mysterious. The addition of Cinnamon SFE, for which premium Cinnamon Ceylon was extracted through SOFTACT® technology to obtain the most precise, natural rendition of the spice, imparts warm, soft sensuality. Finally, the rich, mysterious and spicy notes of precious Incense entice with the feeling of serenity and exotic indulgence.

The fragrance dries down with a luminous finish, illuminating the golden richness of Amber. Its smooth, creamy depth intertwines with the warmth of prized Sandalwood and luscious Vanilla Bean. The lasting effect celebrates the rich, the delectable and the divine.

The Packaging
“For me, there is nothing more inviting and warm than rich browns and gold – brown velvet couches, gold accents in lamps, tables, vases and frames,” said Aerin.

Reflecting Aerin’s aesthetic, the Private Collection Amber Ylang Ylang parfum cap is embellished with semi-precious stones of tiger eye, smokey quartz and red agate. The beautiful parfum cap glows with fire-like brilliance and captures the mood and textures of an enjoyable evening at home. Coupled with the golden hue of the fragrance, which was inspired by the soft glow of burning candlelight, the beautiful package is transformed into a rich, glistening jewel.

The golden Private Collection Amber Ylang Ylang Eau de Parfum cap was inspired by an exquisite hammered gold necklace and matching bracelet that Aerin received as a gift from her grandmother Estēe.

The outer carton with its white backdrop and golden foil cover conveys the fragrance’s understated luxury aesthetic and mirrors the artful elegance first seen in Private Collection Tuberose Gardenia.

The Collection
Private Collection Amber Ylang Ylang will be available in North America and internationally beginning November 2008.

The collection is made up of:
Suggested Retail Prices
Parfum Spray, 1oz. $300.00
Eau De Parfum Spray, 1oz. $65.00
Eau de Parfum Spray, 2.5oz. $120.00

Private Collection Amber Ylang Ylang is available for purchase at www.esteelauder.com  and specialty doors Saks Fifth Avenue, Neiman Marcus, Bloomingdales and Bergdorf Goodman.