Donna Karan Introduces Cashmere Mist Luxe Edition Celebrating 15 Years of Seducing the Senses.

“Cashmere Mist is the ultimate Modern Icon. For 15 years, it has been a worldwide passion – a soft, sensual indulgence for women to wrap themselves in year round. Cashmere Mist Luxe Edition adds a whole new level of luxury. It is my thank you to women for making Cashmere Mist what it is today.”- Donna Karan

How do we celebrate one of the world’s most beloved scents? By introducing its most luxurious version. Presenting Donna Karan Cashmere Mist Luxe Edition. Its ultimate cashmere embrace nuzzles the skin and intoxicates the senses. It arrives on counter this September, just in time to keep you warm for fall.

Cashmere Mist Luxe Edition Eau de Parfum is a modern, enhanced creation of the original, concentrating on a selection of natural ingredients – the highest quality available in perfumery: Heightened notes of Watery Elements and Bergamot mingle with two Jasmine absolutes, Orange Flower, Ylang and Muget, enveloped by the creaminess of Moss, Blonde woods, Amber, Labdanum and Vanilla. The result is a concentrated impression with an unparalleled sensuous depth and texture.

Like the finest cashmere in the world, this is a luxury so personal, so exquisitely divine, it’s a gift you give to yourself, each and every day.

The Story of Cashmere Mist – A Modern Icon: Fifteen years ago, Donna Karan did the impossible: she bottled the luxurious sensation of wearing cashmere. Introduced in the form of a body lotion – whisper light, yet sumptuously indulgent, Cashmere Mist seduced the senses, evoking the divine feeling of cashmere against bare skin. This now best-selling sensuous scent was the result of popular demand by women across the world. Women everywhere instantly fell in love. Obsessively so. They wrote letters and called in. Many even stopped Donna Karan on the street, begging her to turn this luxe scent into a fragrance of its own. Feeling just as passionate, she agreed.

Stephan Weiss, Karan’s sculptor husband, created the now-iconic bottle, inspired by the small of a woman’s back. The bottle was sheer and frosted to convey the utter softness of what lay inside. Alongside Cashmere Mist came a wardrobe of alluring bath and body products to match.

Fifteen years ago, a star was born — Donna Karan Cashmere Mist. Today, it remains the number four best-selling fragrance in the United States*. Cashmere Mist Luxe Edition is the ultimate birthday present of all that is luxurious and indulgent about Cashmere Mist. It is an invitation to come celebrate Cashmere Mist, created for a woman by a woman.

*According to NPD data of sales from July 2008 – April 2009 at the Fragrance Bar.

Donna Karan Cashmere Mist Luxe Edition Suggested retail price:
1.0 oz $48.00 USD
1.7 oz $70.00 USD

Available in Donna Karan Collection stores, www.donnakaranbeauty.com  and fine department stores nationwide September 2009.

Popularity: 25% [?]

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