Here Marta discusses her postion as a North Scottsdale Real Estate Agent at the prestigious Russ Lyon Sotheby’s International Realty.

DARE ME: PRINT AD VISUAL. Photographer: Alexi Lubomirski. Shoot details: Los Angeles

Since partnering with international fragrance powerhouse Coty Inc. in 2005, Kimora continues to captivate the fragrance world with her bold new fragrance, DARE ME. This captivating and flirty scent is the essence of independence, designed to encourage girls and women of all ages to “own the catwalk and take center stage.” The packaging taps into the fun, edgy and fabulous fashion that is at the heart of the Baby Phat brand. It dares to be noticed.

The luminous floriental fragrance opens with an intriguingly smooth coconut top note that blends into a heart of velvety blackberry crème and vanilla orchid with a sophisticated warm drydown of crème de musk and sandalwood. The fragrance is complemented with unabashed packaging and inspirational messaging that dares women to be fearless, smart, glamorous and sexy.

As a mother, a successful entrepreneur, philanthropist and style icon, DARE ME is the first fragrance to fully express Kimora’s dedication to inspiring young women to play the game of life by their own rules. Kimora noted, “I wanted to create a fragrance that makes women feel like they can conquer anything their hearts desire. To me, DARE ME, is the absolute essence of girl power. I went from being a shy teenager to the woman I am today by daring to be bold, fearless and comfortable in my own skin. My new fragrance embodies all of these aspects of how I want women to feel and I can’t wait to share it with my fans.”

“Over the past 5 years, Coty and Kimora Lee Simmons have been working hand-in-hand to create a fashion-forward fragrance portfolio that embodies Kimora’s natural charisma and over the top lifestyle,” stated Steve Mormoris, Senior Vice President of Global Marketing at Coty Beauty. “Now, with the launch of her newest fragrance, Kimora offers a new twist on her existing fragrance collection that captures the fun, sexy and youthful spirit of the Baby Phat Fashion Brand.”

DARE ME: THE FRAGRANCE

DARE ME is the 5th fragrance that Kimora Lee Simmons has created since partnering with Coty in 2005 and targets women ages 16 – 24 years old. The fragrance, which is on-counter Spring 2010 in the US, Canada and Puerto Rico, embodies a youthful style and spirit and is designed to exude confidence, independence, power and sexiness.

DARE ME: THE SCENT

A luminous floriental

Top Notes: Daring Magnolia & Island Coconut

Mid Notes: Audacious Southern Honeysuckle & African White Milkwood

Bottom notes: Confident Crème de Musk and Sandalwood

DARE ME: ADVERTISING CONCEPT

The DARE ME print ad takes a fast fashion approach to traditional fragrance ads. Ad campaign can be described as BOLD, CONFIDENT, AUDACIOUSLY SEXY AND FUN

DARE ME: THE PACKAGING DETAILS

Carton: Hot fuschia pink carton with a unique all over signature Baby Phat cat pattern and embossed metallic gold graphics and inspirational messages from Kimora

Bottle: Hot fuschia pink bottle and jeweled cap with metallic gold details that echo the fragrance – youthful spirit with unique independent sexiness

Personalized Message on Carton

Kimora noted, “It was extremely important to me that my new fragrance help inspire young women. My goal was to send a strong and very real message about independence and empowerment. In doing so, I wrote an inspirational quote (inscribed on the DARE ME carton) for young women.”

The Collection Includes

Eau de Toilette 1.0 oz / 30ml $28.00

Eau de Toilette 0.5 oz / 15ml $17.00

Eau de Toilette Travel Size $12.99

Baby Phat DARE ME will be available April 2010 in select stores nationwide, such as Walgreens, Target and Kohl’s.

For more information about the Baby Phat fragrance range please visit www.babyphatfragrances.com

Top Notes: Raspberry, Black Currant and Praline
Heart Notes: Jasmine and fresh cut white flowers
Base Notes: Patchouli

Van Cleef & Arpels Oriens is $150 for 100ml/$110 for 50ml, and available exclusively at Neiman Marcus, Bergdorf Goodman and Van Cleef & Arpels boutiques.

Academy Award-winning actress Halle Berry brings you an enticing new fragrance for women just in time for spring. Pure Orchid by Halle Berry compliments the new season with the essence of Masdevallia Orchid, a rare and exotic flower whose deep purple petals unfold to reveal a wonderful aroma. Pure Orchid is a Floral Woody fragrance with top notes of crisp Italian Lemon, Papaya Nectar Fizz and Jungle Cactus Flower that are sure to entice any senses. Housed in a heavy glass bottle with subtle embossed pattern, this fragrance defines beauty, sensuality and sophistication, perfect to wear for any spring fling.

The Eau de Parfum retails for $17.00; 0.5 oz. or $28.00; 1.0 oz

Available now at www.walmart.com

Prada Infusion d’Iris: Since its arrival in 2007, Infusion d’Iris has redefined the rules of contemporary perfumery through its delicately balanced mix of tradition and sensuality: an inspiring and joyful vision of what it means to be a woman today. Infusion d’Iris captured the attention of the market, opening up a new space within the Prada Parfums portfolio for fresher scents, within the context of Prada’s vision of timeless heritage fused with uncompromising modernity. Now, Prada Parfums has launched a new advertizing campaign that brings these qualities into a fresh alignment.

Shot by Steven Meisel, creator of many of Prada’s most striking images, and featuring model Lara Stone, this print media campaign creates a compelling vision of the unique qualities that make Infusion d’Iris an inspiring, unforgettable experience.

Lara Stone lies on a marble check floor, the same emblematic floor found in the original Prada store at Milan’s Galleria Vittorio Emanuele II. Her gaze, both alluring and inquiring, holds our attention for a moment, but soon our eyes are irresistibly drawn to the object before her: an outsize flacon of Infusion d’Iris.

Sensual and evocative, this image reconnects the viewer to Prada’s heritage represented by the historic Prada crest that graces the bottle of Infusion d’Iris, the true protagonist of this campaign.

A celebration of the timeless Prada heritage, brought into a sharp contemporary focus.

Burberry represents a tradition of prestige and performance heritage. On the heels of the Winter Olympic games in Vancouver, the timing couldn’t be more appropriate to launch the newest fragrance collection by Burberry, Burberry SPORT for Men and Women – hitting stores in mid-March 2010.

Burberry SPORT, the newest scent designed in alignment with Burberry’s Sport Fashion line, combines sporting attitude with an energetic spirit. Inspired by the British outdoors and the brand’s iconic performance trench coat history, Burberry’s Creative Director Christopher Bailey designed the two new scents as a natural extension of Burberry’s technical, functional, and fashion DNA.

Christopher Bailey’s inspiration for SPORT is realized in an energizing fragrance that combines confident notes of red ginger, sea salt, and cedar wood at its heart and base. The packaging reflects Burberry SPORT’s iconic color scheme of winter white (for women) and black (for men). The packaging – rubberized case on the glass bottle, and red rubberized Burberry Sport wristband, embossed with the Burberry logo which encircle the exterior packaging for both the women’s and men’s scent – capture the all-weather, outdoor essence of the Burberry SPORT brand.

Burberry SPORT Collection:

Women’s EDT 1.0 fl. oz. – $48
Women’s EDT 1.7 fl. oz. – $58
Women’s EDT 2.5 fl. oz. – $78
Men’s EDT 1.0 fl. oz. – $47
Men’s EDT 1.7 fl. oz. – $57
Men’s EDT 2.5 fl. oz. – $72

Availability: Fine Department Stores Nationwide

A new facet of CHANCE is born — the third generation of the CHANCE Fragrance family. CHANEL Master Perfumer Jacques Polge has created a new fragrance constellation that is a whirlwind of tender and vibrant notes. This incarnation of the decidedly youthful scent reveals itself to be both delicate and airy, with an intoxicatingly light, fruity trail. An unexpected mingling of grapefruit and quince meets the crispness of fresh green notes, while a trace of Jasmine Absolute lingers in the air. Gently warmed by a sheer veil of White Musk, CHANCE EAU TENDRE Eau de Toilette is at once innocent and seductive, for those who dare to dream anew.

CHANEL CHANCE EAU TENDRE Eau de Toilette: $65.00 for 1.7 oz., $90.00 for 3.4oz.

On counter: March 2010 at Nordstrom, Bloomingdale’s Soho & 59th Street in New York City, CHANEL boutiques and Chanel.com

April 2010 at all CHANEL counters in department and specialty stores

Fragrance Notes: Freesia, Jasmine, Orange Blossom, Popcorn, Vanilla, Caramel, Patchouli.

Miss Dior Cherie Eau de Toilette is sold exclusively at Sephora, available now in-store and on-line. Price: 1.7 oz $62. 3.4 oz $82.

Packaged in luxurious glass bottles, these in three crisp scents: Apple, Biscotti and Pomegranate.

Apple: Aromatic and energizing, this intriguing fresh scent evokes the tartness of an Apple, Lemon and Grapefruit, with the unexpected surprise of Rosemary, Jasmin and Magnolia. Developed by Yann Vasnier of Givaudan in a crisp, green tint.

Pomegranate: Capturing the sparkling radiance of this exotic fruit, this vibrant fragrance also exudes Mandarin Flowers, Bergamot, Rhubarb and Sugared Musk. Created by perfumer Patty Hidalgo of Fragrance Resources in an inviting warm tint.

Biscotto: The perfect pick-me-up, this savory scent tempts the senses with Freesia, Bergamot, Orange Flower, Pistachio, and Vanilla. Developed by Richard Herpin of Firmenich in a warm, gold tint.

Each scent from the Splash Collection retails for $68 and are available March 2010 at Saks, Sephora, Bloomingdales, Nordstrom and March Jacobs Boutiques.

Fresh and free but bold and natural, Chloé Eau de Toilette is a statement-making scent for a woman and her multiple facets. Unveiling and renewing itself with a light and luminous character, subtle Chloé has a distinctive elegance.

A feminine fusion with hints of mandarin orange zest in the head notes and enhanced by freesia and watermelon, there is a touch of sandalwood and fresh iris in its base. A true luxury object graced with an ivory-colored ribbon, there is a deliciously mischievous side to this toilette.

Chloé Eau de Toilette is available in fine retail stores nationwide and Chloé boutiques.

Chloé Eau de Toilette 1.7 oz – $65
Chloé Eau de Toilette 2.5 oz – $85