From the world of Acqua di Parma’s Blu Mediterraneo collection, introducing… BERGAMOTTO DI CALABRIA an uplifting, vibrant and sunny new fragrance. Be transported to a natural paradise on the southern shores of Italy’s Calabria region with the newest fragrance from Acqua di Parma’s Blu Mediterraneo collection.

This new creation, and the sixth installment in the Blu Mediterraneo collection, is a tribute to one of Italy’s most beloved natural ingredients, the Bergamot. A type of citrus fruit, the Bergamot’s natural aroma is both bright an effervescent and has played a supporting role in many of the world’s leading perfumes. Acqua di Parma celebrates this important ingredient with a skilfully-facetted composition rotating around two exceptional Bergamot essences, both of which have been protected by the DOP (Domination of Product Origin) by the Bergamot Consortium of Reggio Calabria (a governing agricultural agency). The other ingredients, just as natural and precious, have been selected one by one to highlight the different nuances of actual Bergamot.

Popularity: 12% [?]

Indulge your senses with Nicky Kinnaird’s new assortment of exclusive signature scents inspired by the ardent aromas of a wild garden. Each NK Candle is hand poured and blended with essential oils and the highest quality wax.

Blue Hyacinth
The essence of freshly cut blue hyacinth is blended with paperwhite narcissus, creamy gardenia and cashmere wood

Popularity: 8% [?]

Vanity Fair, L’Oreal and Demi Moore celebrated Helena Rubinstein’s launch of the century this week–All You’ve Ever WANTED, the new fragrance inspired by Demi.

Demi was joined by Ashton Kutcher, Zac Posen and an elite group of V.I.P.s to toast the debut of the fragrance at Monkey Bar in N.Y.C.

Reflecting her modern love story and captivating allure, All You’ve Ever WANTED is a contemporary expression of Demi Moore’s daring appeal. The intoxicating fragrance blends an enveloping sensuality of magnolia with iris-cream, magnified by a charismatic touch of cedar extract for an irresistibly feminine and intense potion.

The new fragrance will be available exclusively at Macy’s starting November 5th.

Popularity: 23% [?]

Usher VIP: Celebrities aren’t the only ones on the “VIP” list this fall because Usher is bringing his “tools of engagement” AKA his newest fragrance to the everyday man with Usher VIP. Designed with the ladies in mind, the fragrance captures the essence of masculinity, self-assurance and poise, confidence, sexy and stylish.

“I consider fragrance to be one of the most important tools of engagement for seduction. With Usher VIP I created a gentlemen’s scent, which would also appeal to women…VIP is a state of mind which is about what you do with that confidence and how you make an impact in the lives of those around you,” commented Usher.

Popularity: 18% [?]

Van Cleef & Arpels adds a new facet to its lineage for fall 2009: Collection Extraordinaire is inspired by the exquisite Les Jardins jewelry collection and is a reinterpretation of six extraordinary gardens with perfumes that pay tribute to nature: Gardénia Pétale (Gardenia Petal), Orchidée Vanille (Vanilla Orchid), Lys Carmin (Carmine Lily), Muguet Blanc (White Lily of the Valley), Bois d’Iris (Iris Wood) and Cologne Noire (Black Cologne). The fragrances, detailed below, are $185 each for 75ml and are available exclusively at Neiman Marcus, Bergdorf Goodman and Van Cleef & Arpels boutiques.

Gardénia Pétale (Gardenia Petal): A symbol of faithfulness and sincerity, the gardenia is a captivating white flower, exquisite and unafraid of its sensuality. Opulent and warm, gardenia intoxicates the senses and makes heads spin with a touch of freshness that dries down to leave the majestic flower in all its tantalizing glory. The perfumer was inspired by the scented breath of the gardenia, choosing not to emphasize its fruited, white-flower but instead to concentrate on its petals. An enveloping and very feminine fragrance based on floral lightness.

Popularity: 18% [?]