DARE ME: PRINT AD VISUAL. Photographer: Alexi Lubomirski. Shoot details: Los Angeles

Since partnering with international fragrance powerhouse Coty Inc. in 2005, Kimora continues to captivate the fragrance world with her bold new fragrance, DARE ME. This captivating and flirty scent is the essence of independence, designed to encourage girls and women of all ages to “own the catwalk and take center stage.” The packaging taps into the fun, edgy and fabulous fashion that is at the heart of the Baby Phat brand. It dares to be noticed.

The luminous floriental fragrance opens with an intriguingly smooth coconut top note that blends into a heart of velvety blackberry crème and vanilla orchid with a sophisticated warm drydown of crème de musk and sandalwood. The fragrance is complemented with unabashed packaging and inspirational messaging that dares women to be fearless, smart, glamorous and sexy.

As a mother, a successful entrepreneur, philanthropist and style icon, DARE ME is the first fragrance to fully express Kimora’s dedication to inspiring young women to play the game of life by their own rules. Kimora noted, “I wanted to create a fragrance that makes women feel like they can conquer anything their hearts desire. To me, DARE ME, is the absolute essence of girl power. I went from being a shy teenager to the woman I am today by daring to be bold, fearless and comfortable in my own skin. My new fragrance embodies all of these aspects of how I want women to feel and I can’t wait to share it with my fans.”

“Over the past 5 years, Coty and Kimora Lee Simmons have been working hand-in-hand to create a fashion-forward fragrance portfolio that embodies Kimora’s natural charisma and over the top lifestyle,” stated Steve Mormoris, Senior Vice President of Global Marketing at Coty Beauty. “Now, with the launch of her newest fragrance, Kimora offers a new twist on her existing fragrance collection that captures the fun, sexy and youthful spirit of the Baby Phat Fashion Brand.”

DARE ME: THE FRAGRANCE

DARE ME is the 5th fragrance that Kimora Lee Simmons has created since partnering with Coty in 2005 and targets women ages 16 – 24 years old. The fragrance, which is on-counter Spring 2010 in the US, Canada and Puerto Rico, embodies a youthful style and spirit and is designed to exude confidence, independence, power and sexiness.

DARE ME: THE SCENT

A luminous floriental

Top Notes: Daring Magnolia & Island Coconut

Mid Notes: Audacious Southern Honeysuckle & African White Milkwood

Bottom notes: Confident Crème de Musk and Sandalwood

DARE ME: ADVERTISING CONCEPT

The DARE ME print ad takes a fast fashion approach to traditional fragrance ads. Ad campaign can be described as BOLD, CONFIDENT, AUDACIOUSLY SEXY AND FUN

DARE ME: THE PACKAGING DETAILS

Carton: Hot fuschia pink carton with a unique all over signature Baby Phat cat pattern and embossed metallic gold graphics and inspirational messages from Kimora

Bottle: Hot fuschia pink bottle and jeweled cap with metallic gold details that echo the fragrance – youthful spirit with unique independent sexiness

Personalized Message on Carton

Kimora noted, “It was extremely important to me that my new fragrance help inspire young women. My goal was to send a strong and very real message about independence and empowerment. In doing so, I wrote an inspirational quote (inscribed on the DARE ME carton) for young women.”

The Collection Includes

Eau de Toilette 1.0 oz / 30ml $28.00

Eau de Toilette 0.5 oz / 15ml $17.00

Eau de Toilette Travel Size $12.99

Baby Phat DARE ME will be available April 2010 in select stores nationwide, such as Walgreens, Target and Kohl’s.

For more information about the Baby Phat fragrance range please visit www.babyphatfragrances.com

Prada Infusion d’Iris: Since its arrival in 2007, Infusion d’Iris has redefined the rules of contemporary perfumery through its delicately balanced mix of tradition and sensuality: an inspiring and joyful vision of what it means to be a woman today. Infusion d’Iris captured the attention of the market, opening up a new space within the Prada Parfums portfolio for fresher scents, within the context of Prada’s vision of timeless heritage fused with uncompromising modernity. Now, Prada Parfums has launched a new advertizing campaign that brings these qualities into a fresh alignment.

Shot by Steven Meisel, creator of many of Prada’s most striking images, and featuring model Lara Stone, this print media campaign creates a compelling vision of the unique qualities that make Infusion d’Iris an inspiring, unforgettable experience.

Lara Stone lies on a marble check floor, the same emblematic floor found in the original Prada store at Milan’s Galleria Vittorio Emanuele II. Her gaze, both alluring and inquiring, holds our attention for a moment, but soon our eyes are irresistibly drawn to the object before her: an outsize flacon of Infusion d’Iris.

Sensual and evocative, this image reconnects the viewer to Prada’s heritage represented by the historic Prada crest that graces the bottle of Infusion d’Iris, the true protagonist of this campaign.

A celebration of the timeless Prada heritage, brought into a sharp contemporary focus.

Burberry represents a tradition of prestige and performance heritage. On the heels of the Winter Olympic games in Vancouver, the timing couldn’t be more appropriate to launch the newest fragrance collection by Burberry, Burberry SPORT for Men and Women – hitting stores in mid-March 2010.

Burberry SPORT, the newest scent designed in alignment with Burberry’s Sport Fashion line, combines sporting attitude with an energetic spirit. Inspired by the British outdoors and the brand’s iconic performance trench coat history, Burberry’s Creative Director Christopher Bailey designed the two new scents as a natural extension of Burberry’s technical, functional, and fashion DNA.

Christopher Bailey’s inspiration for SPORT is realized in an energizing fragrance that combines confident notes of red ginger, sea salt, and cedar wood at its heart and base. The packaging reflects Burberry SPORT’s iconic color scheme of winter white (for women) and black (for men). The packaging – rubberized case on the glass bottle, and red rubberized Burberry Sport wristband, embossed with the Burberry logo which encircle the exterior packaging for both the women’s and men’s scent – capture the all-weather, outdoor essence of the Burberry SPORT brand.

Burberry SPORT Collection:

Women’s EDT 1.0 fl. oz. – $48
Women’s EDT 1.7 fl. oz. – $58
Women’s EDT 2.5 fl. oz. – $78
Men’s EDT 1.0 fl. oz. – $47
Men’s EDT 1.7 fl. oz. – $57
Men’s EDT 2.5 fl. oz. – $72

Availability: Fine Department Stores Nationwide

Beyoncé heats up Union Square in honor of her first-ever fragrance Beyoncé Heat.

WHEN: Tuesday, February 2nd, 2010
WHERE: Union Square Park, New York City
Illumination at 6:00PM until Midnight

Hailed as the Renaissance woman of the decade, Beyoncé has already conquered music, film and fashion and now brings her one-of-a-kind style, spirit and confidence to her first-ever fragrance. A captivating scent that exudes passion and unleashes a spirited fire within, Beyoncé Heat embodies the trendsetting vision and effortless chic of pop culture’s most emulated icon.

On February 2nd, New Yorkers will catch the fever as Beyoncé turns up the heat in Union Square. To celebrate the launch of her debut fragrance, Beyoncé Heat, the visionary artist is illuminating the central destination with fiery red light and smoky fog, infusing the winter landscape with a steamy, sexy aura that embodies Beyoncé’s unique appeal.

The unprecedented, spectacular display will vividly capture the spirit of Beyoncé Heat, creating a dramatic play of light that promises to turn heads and pique curiosity. The radiant spotlights transforming Union Square will serve as a luminous backdrop to the Beyoncé Heat launch party, where luminaries from the worlds of music, film, and media will gather to toast Beyoncé’s latest venture.

Beyoncé Heat eau de parfum fragrance notes: Feminine and irresistible, the floral, fruity, woody scent features rare, sensual flowers. Beyoncé Heat opens with a radiant floral bouquet of magnolia, neroli and red vanilla orchid balanced with a kiss of luscious blush peach. At its heart, almond macaroon, sweet honeysuckle nectar and crème de musk combine to create an exquisitely sensual experience. Finally, warm and sexy notes of giant sequoia milkwood, tonka bean and amber linger to seduce the senses.

Demi was joined by Ashton Kutcher, Zac Posen and an elite group of V.I.P.s to toast the debut of the fragrance at Monkey Bar in N.Y.C.

Reflecting her modern love story and captivating allure, All You’ve Ever WANTED is a contemporary expression of Demi Moore’s daring appeal. The intoxicating fragrance blends an enveloping sensuality of magnolia with iris-cream, magnified by a charismatic touch of cedar extract for an irresistibly feminine and intense potion.

The new fragrance will be available exclusively at Macy’s starting November 5th.

Deemed Silver, Gold, Platinum ($125 / 1.7 FL OZ EDP), Life Threads come together to represent the various roles, stories and threads of our life.

SILVER: a floral woody with notes of bergamot, tuberose, jasmine, orange blossom, sandalwood, solar musk and peppery moss
GOLD: a spicy Oriental with notes of tangerine, plum, clove, pepper, cinnamon, rose, lily of the valley, cedarwood and vanilla
PLATINUM: an elegant and edgy chypre floral with notes of plum, violet leaf, jasmine, rose, leather, patchouli, vetiver and oakmoss

From scent to sound…Life Threads comes alive with a partnership with acclaimed NYC singer/songwriter Lucy Kaplansky, who penned a “Life Threads” song inspired by the fragrances and the emotions they evoke. You can experience true retail-tainment with Lucy’s in-store performances at select La Prairie doors nationwide, as she performs “Life Threads” and other hits. With the purchase of a Life Threads fragrance, you will get a signed Lucy Kaplansky CD. See www.lifethreads.com for details on Lucy and retail-tainment events.

From scent to sight…see snippets of the lives of Silver, Gold and Platinum-wearing women in fragrance fantasies on www.lifethreads.com . Artistically shot with an accompanying narrative describing the scene unfolding before the viewer’s eyes, the short films address the topics of love, passion, career, family and choices women face daily.

Whether you prefer Silver, Gold or Platinum, you’re sure to love the modern elegance of the scents and the bottles they’re encased in. At once simple yet futuristic, the silver, gold and platinum thread-wrapped bottles incorporate the juxtaposition of shapes and angles and planes and the sensual feel of different material and textures.

Life Threads are NOW available at available at Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and www.laprairie.com .

Watch: Leslie Discusses her fragrance line at Sephora, Leslie Blodgett Perfume Diaries. Her first fragrance launch is Bare Skin and is exclusively available at Sephora

Bare Skin, the first scent in the series, is reminiscent of an experience during a trip to Mexico, where Leslie cart-wheeled fancy-free down a sunny beach while emanating true, unbridled joy. “When I have an experience, I like to have a scent behind it. Bare Skin, which is what Mexico reminds me of, is the way you feel when the sun is beating down on you during the day, but then you go out at night and you’re still sizzling from the warmth of the day which mingles with the night air and the music.”

“Glowing, sun-kissed skin has the power to turn heads. I wanted to recreate that attractive force with notes that draw you in: creamy sensuality, caressing florals and uninhibited musk,” says Stephen Nilsen, the celebrated Givaudan perfumer who helped concoct Bare Skin. “With Bare Skin, you will find yourself basking in the sun, with your feet in the sand, after one spritz.”

Bare Skin will be available for purchase exclusively on Sephora.com on 10/08 and hit store shelves shortly after on 10/15.

Bare Skin Product Offerings:

Bare Skin Eau de Parfum 1.7oz ($55): With emotional undertones throughout, the scent takes you from day to night with top notes of Black Pepper, Freesia and Anise that evoke the morning breeze coming through the window and the anticipation of the day ahead. The heart notes of Iris, Vanilla Orchid, Plumeria and Patchouli conjure walking to the beach and being on hot, hot sand. While the dry down notes of Sandalwood, Labdanum and Musk tell of the soft, sexy chatter between couples and the music that surrounds. Leslie recommends spraying the fragrance on your pulse points and behind your neck – the heat from these areas will permeate the scent with every breath.

Bare Skin Solid Perfume Compact ($35): This pocket watch captures a moment of time in Leslie’s life and interprets it into a heady scent. Dab on pulse points for the ultimate exhilaration.

Bare Skin Perfumed Body Cream ($30): To perfectly compliment the fragrance, a luxurious body cream has been created. To extend the fragrance sensation, apply the hydrating body cream after showering and follow with a fragrance spritz near your heart.

“When I was little, my sister Kourtney and I tried to make our own perfume by picking flowers and putting them in the blender, because that’s how we thought fragrances were made,” Kardashian said with a laugh during a phone interview Tuesday. “Our parents thought we were crazy — and it smelled totally gross!”

Kim Kardashian’s scent.
Photo By George Chinsee

She’s come a long way since throwing jasmine in a blender: her first fragrance, with Lighthouse Beauty, is due in February.

Chris Lighty, a founding partner in Lighthouse Beauty, said, “Kim has created her own brand, which has really be able to extend off-screen and out of the reality show arena it started in. She’s not a one-horse show.”

And Kardashian is also proving herself to be a very involved creator. “I wanted something rich and creamy and sexy, but still youthful,” said Kardashian. “I met with Claude [Dir, a master perfumer at Givaudan] and had an in-depth meeting about what I liked and didn’t like, and he and his team came up with seven samples based on that.”

The final juice has crisp top notes, a heart of jasmine, tuberose and gardenia, and a drydown of tonka bean, jacaranda wood and sandalwood. The initial collection comprises four eaux de parfum stockkeeping units: 1 oz. for $32, 1.7 oz. for $45, 3.4 oz. for $65 and a 0.33-oz. rollerball for $16.

The fragrance will have a three-month exclusive with Sephora, and will roll out to department store doors “around Mother’s Day,” said Lighty.

Read full story at: wwd.com

CRISTALLE EAU VERTE Eau de Toilette Concentrée 3.4 oz. $105.00

On counter: August 2009

Available at www.CHANEL.com , CHANEL boutiques, and department and specialty stores.

Think rich, look poor.”-Andy Warhol

At last … Bond No. 9 is dropping all pretenses and selling MONEY! (Sort of.) Introducing Bond No. 9′s latest eau de parfum, Andy Warhol Success is a Job in New York, with a $cent as $eductively $weet as a dollar $ign.

Perfumes have always trafficked in the elusive and the taboo. And since nothing could be more elusive than money, particularly in our current economic downturn, Bond No. 9 turned cash the inspiration and focus for the latest in the Bond No. 9 series of collectible Andy Warhol eau de parfum. Appearing on both sides of the bottle is an image of one of Warhol’s iconic subjects, the almighty dollar sign created by Warhol in 1981, while inside is a fittingly rich and beckoning scent they’ve named Andy Warhol Success is a Job in New York.

Prophetically, Warhol’s first assignment in the ‘50s as an illustrator was for a Glamour magazine article entitled “Success is a Job in New York.” The title was later used for a book about Warhol’s early career. Through hard work and leveraging his immense talent as a draftsman, Andy Warhol would become one of the most successful commercial artists in New York City thus laying the foundation to become one of the most important fine artists of the 20th century. Wearing it will bring untold wealth. (Just kidding, but in this economic downturn we all need a sense of humor.)

So here is the world’s first money-oriented perfume. Success breaks the rules of romantic perfume subjects, but it suits the Warholian consumer sensibility. Throughout his career, Warhol was fascinated with the connections between art and money. In the ‘60s, he painted Pop Art canvases with grids of banknotes, and he stuffed dollar bills into soup cans. Then in the early ‘80s, just as Reaganomics and Dynasty got under way and paintings became consumer items, he isolated the image of the dollar sign—sinuous yet with that ominous slash down the center—in a series of silk-screened “portraits.”

The Bottle: The Warhol image they chose for the Success bottle is not your typical banker’s dollar sign. Instead, this one has an in-your-face, trembling quality, dripping with paint and with seemingly tentative border outlines revealed—as if uncovering the connection between art and money. The colors they selected from the Warhol series of Dollar Signs in 1981, tongue-in-cheek neons (in fashion this fall), are unorthodox too: coral for the front of the bottle, bright blue for the back.

The Perfume: Just like money, the scent is genderless—a warm and spicy gourmand. And just like money, it lures and intoxicates all who give it a sniff. Its spicy-citrussy top- notes—coriander, cardamom, mandarin, bergamot—lead into a throbbing heart of jasmine, tuberose, rose, plum and pimento (of all things) that eventually segues into an oriental base of vanilla, patchouli, and amber.

Bond No. 9 Andy Warhol Success is a Job in New York, available at all four Bond No. 9 stores in New York and at select branches of Saks Fifth Avenue.

Launch date: October 1st, 2009
Suggested Retail Price: $220 for 100ml; $145 for 50ml

Bond No. 9 wants your empty perfume bottles for recycling — all of them! Just bring your empty glass perfume bottles—Bond No. 9 or anyone else’s—to Bond No. 9 boutiques and Bond No. 9 perfume counters at Saks Fifth Avenue nationwide. They’ll take care of the rest. And by way of an eco-friendly thank-you, they’ll give you a refillable pocket spray. Free with any purchase!

Possible trivia, lol: ** Aside from everything else, Bond No. 9 is guessing that Bond No. 9 Andy Warhol Success is a Job in New York is the longest perfume name in history.