Introducing Casa di Francesca: A Luxury Home Fragrance Collection.

Casa di Francesca, a new home diffuser collection that captures the essence and aromas of Old World Italy. This unique fragrance collection was inspired by Francesca, a true Renaissance woman, and one of the few women to tour Europe via the Grand Tour in the late 1600′s. With Francesca’s story in her heart, Designer, Katie Borghese created Casa di Francesca, inspired by both the storied Italian lineage of her family, the Borghese’s, and Katie’s love of art and travel.

Inspired by the four seasons, Casa di Francesca brings Old World European excellence to homes through an array of Italian-made diffuser fragrances and hand crafted accessories. Casa di Francesca makes these exotic scents attainable without ever having to leave the comfort of your own home. Katie has also created the Casa di Francesca Murano Glass Diffuser Set, inspired by one of Francesca’s most unforgettable memories – her trip to the beautiful island of Murano. Reminiscent of the great glass artworks of Italy and famous throughout the world for the brilliance and ingenuity of its hand blown glass, this enchanting Murano vessel is a luxurious addition to any home.

Casa di Francesca Home Fragrances include:

Popularity: 11% [?]

Celebrity Fragrance: Power by Fifty Cent is a new fragrance by 50 Cent, aka Curtis Jackson, which will be produced and marketed by Lighthouse Beauty a new company in which the star is a partner.

Thomas Buekiewicz, Curtis “50 Cent” Jackson and Philip Zellner.
Photo By Talaya Centeno

Read full story at wwd.com

Popularity: 5% [?]

Faith Hill’s new perfume is scheduled to launch in October 2009 in coolobrotaion with Coty Inc.

“I’m pretty picky when it comes to fragrance — I don’t wear a lot of it, and I haven’t worn a lot in the past. I wanted to be able to create this scent, to be involved with the lab, choosing the notes, and everything. Talk about an awakening as to how it’s all put together — the subtlety and difference that one drop can make. I wanted it to be clean and sensual, but last for a long time.”

Faith Hill
Photo by John Aquino

Hill said she usually has worn lotion in the past and noted Narciso Rodriguez Musk and Jo Malone’s Red Roses body lotion have been favorites for years-“My children [daughters Audrey, Gracie and Maggie] have commented over the years — ‘Oh, Mom, the bed or sweater or whatever smells just like you.’ That’s the feeling I was after…”

Hill had some advance experience in creating a fragrance — her husband, Tim McGraw, launched his eponymous first fragrance late last August, and he gave his wife credit for helping to make it a success.

Read full article at wwd.com

Popularity: 8% [?]

Father’s day is just around the corner, and once again it’s time to find that perfect gift to show Dad just how much you care. Luckily, finding that gift is made easier this year with the introduction of two new unique fragrances from the classic and always high-quality brands: Hugo Boss and Lacoste.

With a fresh, modern, masculine scent HUGO Element is perfect for the dad ready to disconnect from the stresses of everyday life, and much like the face of the fragrance, Jonathan Rhys Meyers, a “born urbanite”. With a subtle blend of classic and modern ingredients, LACOSTE Challenge is an invigorating new fragrance just right for the confident, youthful, and sporty dad that epitomizes a man of flair, grace, and relaxed elegance, like that of the face of the fragrance, actor Hayden Christensen.

Popularity: 14% [?]

The 9IX Rocawear The New Fragrance for Men was launched in September 2008 by Rocawear: Rocawear was established in 1999 off of the meteoric success of Shawn “Jay Z” Carter, as an apparel collection to fit the urban lifestyle, and quickly became the destination brand for street-savvy consumers. Today, the brand is a dominant lifestyle apparel brand for a wide range of customers, and has expanded its appeal beyond the national borders and has become a brand of international significance.

FRAGRANCE: 9IX Rocawear is a fresh woody aromatic scent, with a sexy modern sensuality. Reflecting the essence of the Rocawear brand, this new fragrance delivers a strong, unique personality. Fresh and seductive, 9IX Rocawear captures the bold masculinity of a man with the confidence to achieve anything, while remaining true to himself.

In image above: Jay Z with his very famous partner Beyonce Knowles.

Popularity: 9% [?]