DARE ME: PRINT AD VISUAL. Photographer: Alexi Lubomirski. Shoot details: Los Angeles

Since partnering with international fragrance powerhouse Coty Inc. in 2005, Kimora continues to captivate the fragrance world with her bold new fragrance, DARE ME. This captivating and flirty scent is the essence of independence, designed to encourage girls and women of all ages to “own the catwalk and take center stage.” The packaging taps into the fun, edgy and fabulous fashion that is at the heart of the Baby Phat brand. It dares to be noticed.

The luminous floriental fragrance opens with an intriguingly smooth coconut top note that blends into a heart of velvety blackberry crème and vanilla orchid with a sophisticated warm drydown of crème de musk and sandalwood. The fragrance is complemented with unabashed packaging and inspirational messaging that dares women to be fearless, smart, glamorous and sexy.

As a mother, a successful entrepreneur, philanthropist and style icon, DARE ME is the first fragrance to fully express Kimora’s dedication to inspiring young women to play the game of life by their own rules. Kimora noted, “I wanted to create a fragrance that makes women feel like they can conquer anything their hearts desire. To me, DARE ME, is the absolute essence of girl power. I went from being a shy teenager to the woman I am today by daring to be bold, fearless and comfortable in my own skin. My new fragrance embodies all of these aspects of how I want women to feel and I can’t wait to share it with my fans.”

“Over the past 5 years, Coty and Kimora Lee Simmons have been working hand-in-hand to create a fashion-forward fragrance portfolio that embodies Kimora’s natural charisma and over the top lifestyle,” stated Steve Mormoris, Senior Vice President of Global Marketing at Coty Beauty. “Now, with the launch of her newest fragrance, Kimora offers a new twist on her existing fragrance collection that captures the fun, sexy and youthful spirit of the Baby Phat Fashion Brand.”

DARE ME: THE FRAGRANCE

DARE ME is the 5th fragrance that Kimora Lee Simmons has created since partnering with Coty in 2005 and targets women ages 16 – 24 years old. The fragrance, which is on-counter Spring 2010 in the US, Canada and Puerto Rico, embodies a youthful style and spirit and is designed to exude confidence, independence, power and sexiness.

DARE ME: THE SCENT

A luminous floriental

Top Notes: Daring Magnolia & Island Coconut

Mid Notes: Audacious Southern Honeysuckle & African White Milkwood

Bottom notes: Confident Crème de Musk and Sandalwood

DARE ME: ADVERTISING CONCEPT

The DARE ME print ad takes a fast fashion approach to traditional fragrance ads. Ad campaign can be described as BOLD, CONFIDENT, AUDACIOUSLY SEXY AND FUN

DARE ME: THE PACKAGING DETAILS

Carton: Hot fuschia pink carton with a unique all over signature Baby Phat cat pattern and embossed metallic gold graphics and inspirational messages from Kimora

Bottle: Hot fuschia pink bottle and jeweled cap with metallic gold details that echo the fragrance – youthful spirit with unique independent sexiness

Personalized Message on Carton

Kimora noted, “It was extremely important to me that my new fragrance help inspire young women. My goal was to send a strong and very real message about independence and empowerment. In doing so, I wrote an inspirational quote (inscribed on the DARE ME carton) for young women.”

The Collection Includes

Eau de Toilette 1.0 oz / 30ml $28.00

Eau de Toilette 0.5 oz / 15ml $17.00

Eau de Toilette Travel Size $12.99

Baby Phat DARE ME will be available April 2010 in select stores nationwide, such as Walgreens, Target and Kohl’s.

For more information about the Baby Phat fragrance range please visit www.babyphatfragrances.com

Academy Award-winning actress Halle Berry brings you an enticing new fragrance for women just in time for spring. Pure Orchid by Halle Berry compliments the new season with the essence of Masdevallia Orchid, a rare and exotic flower whose deep purple petals unfold to reveal a wonderful aroma. Pure Orchid is a Floral Woody fragrance with top notes of crisp Italian Lemon, Papaya Nectar Fizz and Jungle Cactus Flower that are sure to entice any senses. Housed in a heavy glass bottle with subtle embossed pattern, this fragrance defines beauty, sensuality and sophistication, perfect to wear for any spring fling.

The Eau de Parfum retails for $17.00; 0.5 oz. or $28.00; 1.0 oz

Available now at www.walmart.com

The embellished necklace allows for a discreet dab of perfume at any moment—a sensual embodiment of STELLA’s inherent femininity and mystery. Just slyly slide open the charm to apply a hint of STELLA anytime, anywhere—the sensual scent goes wherever you do.

Inspired by a ripe rose on the verge of wilting, STELLA is a study in the contrast of strength and fragility, evoking the traditional femininity and sensuality of the rose with a dynamic, modern spirit. The head notes feature Rose Essence infused with Peony Flower and Mandarin Essence to form a harmony of seduction, delicacy and confidence. An intense heart of Rose Absolute leads to a carnal, sexy base of Amber that embraces the skin. SRP $49

Available at: Sephora and Sephora.com

Beyoncé heats up Union Square in honor of her first-ever fragrance Beyoncé Heat.

WHEN: Tuesday, February 2nd, 2010
WHERE: Union Square Park, New York City
Illumination at 6:00PM until Midnight

Hailed as the Renaissance woman of the decade, Beyoncé has already conquered music, film and fashion and now brings her one-of-a-kind style, spirit and confidence to her first-ever fragrance. A captivating scent that exudes passion and unleashes a spirited fire within, Beyoncé Heat embodies the trendsetting vision and effortless chic of pop culture’s most emulated icon.

On February 2nd, New Yorkers will catch the fever as Beyoncé turns up the heat in Union Square. To celebrate the launch of her debut fragrance, Beyoncé Heat, the visionary artist is illuminating the central destination with fiery red light and smoky fog, infusing the winter landscape with a steamy, sexy aura that embodies Beyoncé’s unique appeal.

The unprecedented, spectacular display will vividly capture the spirit of Beyoncé Heat, creating a dramatic play of light that promises to turn heads and pique curiosity. The radiant spotlights transforming Union Square will serve as a luminous backdrop to the Beyoncé Heat launch party, where luminaries from the worlds of music, film, and media will gather to toast Beyoncé’s latest venture.

Beyoncé Heat eau de parfum fragrance notes: Feminine and irresistible, the floral, fruity, woody scent features rare, sensual flowers. Beyoncé Heat opens with a radiant floral bouquet of magnolia, neroli and red vanilla orchid balanced with a kiss of luscious blush peach. At its heart, almond macaroon, sweet honeysuckle nectar and crème de musk combine to create an exquisitely sensual experience. Finally, warm and sexy notes of giant sequoia milkwood, tonka bean and amber linger to seduce the senses.

Demi was joined by Ashton Kutcher, Zac Posen and an elite group of V.I.P.s to toast the debut of the fragrance at Monkey Bar in N.Y.C.

Reflecting her modern love story and captivating allure, All You’ve Ever WANTED is a contemporary expression of Demi Moore’s daring appeal. The intoxicating fragrance blends an enveloping sensuality of magnolia with iris-cream, magnified by a charismatic touch of cedar extract for an irresistibly feminine and intense potion.

The new fragrance will be available exclusively at Macy’s starting November 5th.

“I consider fragrance to be one of the most important tools of engagement for seduction. With Usher VIP I created a gentlemen’s scent, which would also appeal to women…VIP is a state of mind which is about what you do with that confidence and how you make an impact in the lives of those around you,” commented Usher.

Usher VIP (3.4 fl. oz. EDT Spray – $65.00; 1.7 oz – $50.00) is a sensual, aromatic scent based around nutmeg and a luxurious suede note. An ideal fragrance for daily use — it’s fresh, masculine, and confident. In addition to the Eau de Toilette, Usher VIP will also be available in a Shower Gel, which turns the everyday into the exceptional, an After Shave Soother, which conditions and calms the skin with rich shea butter and refreshing aloe and in a Deodorant which is an alcohol free solid stick with Vitamins A, C and E that glides on to keep skin fresh throughout the day.

Usher VIP is available from end of September 2009 at department stores nationwide. Suggested retail price for the 3.4 fl. oz. EDT Spray is $65.00 and the 1.7 fl. oz. is $50.00. e 6.7 fl. oz. Shower Gel is priced at $25.00, the 3.4 fl. oz. After Shave Soother at $40.00 and the 2.6 oz. Deodorant is $16.00.

“When I was little, my sister Kourtney and I tried to make our own perfume by picking flowers and putting them in the blender, because that’s how we thought fragrances were made,” Kardashian said with a laugh during a phone interview Tuesday. “Our parents thought we were crazy — and it smelled totally gross!”

Kim Kardashian’s scent.
Photo By George Chinsee

She’s come a long way since throwing jasmine in a blender: her first fragrance, with Lighthouse Beauty, is due in February.

Chris Lighty, a founding partner in Lighthouse Beauty, said, “Kim has created her own brand, which has really be able to extend off-screen and out of the reality show arena it started in. She’s not a one-horse show.”

And Kardashian is also proving herself to be a very involved creator. “I wanted something rich and creamy and sexy, but still youthful,” said Kardashian. “I met with Claude [Dir, a master perfumer at Givaudan] and had an in-depth meeting about what I liked and didn’t like, and he and his team came up with seven samples based on that.”

The final juice has crisp top notes, a heart of jasmine, tuberose and gardenia, and a drydown of tonka bean, jacaranda wood and sandalwood. The initial collection comprises four eaux de parfum stockkeeping units: 1 oz. for $32, 1.7 oz. for $45, 3.4 oz. for $65 and a 0.33-oz. rollerball for $16.

The fragrance will have a three-month exclusive with Sephora, and will roll out to department store doors “around Mother’s Day,” said Lighty.

Read full story at: wwd.com

Think rich, look poor.”-Andy Warhol

At last … Bond No. 9 is dropping all pretenses and selling MONEY! (Sort of.) Introducing Bond No. 9′s latest eau de parfum, Andy Warhol Success is a Job in New York, with a $cent as $eductively $weet as a dollar $ign.

Perfumes have always trafficked in the elusive and the taboo. And since nothing could be more elusive than money, particularly in our current economic downturn, Bond No. 9 turned cash the inspiration and focus for the latest in the Bond No. 9 series of collectible Andy Warhol eau de parfum. Appearing on both sides of the bottle is an image of one of Warhol’s iconic subjects, the almighty dollar sign created by Warhol in 1981, while inside is a fittingly rich and beckoning scent they’ve named Andy Warhol Success is a Job in New York.

Prophetically, Warhol’s first assignment in the ‘50s as an illustrator was for a Glamour magazine article entitled “Success is a Job in New York.” The title was later used for a book about Warhol’s early career. Through hard work and leveraging his immense talent as a draftsman, Andy Warhol would become one of the most successful commercial artists in New York City thus laying the foundation to become one of the most important fine artists of the 20th century. Wearing it will bring untold wealth. (Just kidding, but in this economic downturn we all need a sense of humor.)

So here is the world’s first money-oriented perfume. Success breaks the rules of romantic perfume subjects, but it suits the Warholian consumer sensibility. Throughout his career, Warhol was fascinated with the connections between art and money. In the ‘60s, he painted Pop Art canvases with grids of banknotes, and he stuffed dollar bills into soup cans. Then in the early ‘80s, just as Reaganomics and Dynasty got under way and paintings became consumer items, he isolated the image of the dollar sign—sinuous yet with that ominous slash down the center—in a series of silk-screened “portraits.”

The Bottle: The Warhol image they chose for the Success bottle is not your typical banker’s dollar sign. Instead, this one has an in-your-face, trembling quality, dripping with paint and with seemingly tentative border outlines revealed—as if uncovering the connection between art and money. The colors they selected from the Warhol series of Dollar Signs in 1981, tongue-in-cheek neons (in fashion this fall), are unorthodox too: coral for the front of the bottle, bright blue for the back.

The Perfume: Just like money, the scent is genderless—a warm and spicy gourmand. And just like money, it lures and intoxicates all who give it a sniff. Its spicy-citrussy top- notes—coriander, cardamom, mandarin, bergamot—lead into a throbbing heart of jasmine, tuberose, rose, plum and pimento (of all things) that eventually segues into an oriental base of vanilla, patchouli, and amber.

Bond No. 9 Andy Warhol Success is a Job in New York, available at all four Bond No. 9 stores in New York and at select branches of Saks Fifth Avenue.

Launch date: October 1st, 2009
Suggested Retail Price: $220 for 100ml; $145 for 50ml

Bond No. 9 wants your empty perfume bottles for recycling — all of them! Just bring your empty glass perfume bottles—Bond No. 9 or anyone else’s—to Bond No. 9 boutiques and Bond No. 9 perfume counters at Saks Fifth Avenue nationwide. They’ll take care of the rest. And by way of an eco-friendly thank-you, they’ll give you a refillable pocket spray. Free with any purchase!

Possible trivia, lol: ** Aside from everything else, Bond No. 9 is guessing that Bond No. 9 Andy Warhol Success is a Job in New York is the longest perfume name in history.

For decades, an unfinished formula for an extraordinary fragrance begun by Mrs. Estée Lauder remained locked in the archives at the famous fragrance house, International Flavors and Fragrances (IFF). Estée conceived Formula #546AQ, as it was known, as a new way to convey sparkling freshness balanced with sophisticated elegance and a distinctive signature. However, it was left unfinished in her lifetime and was gradually forgotten for many years.

Often inspired by her grandmother’s work, Aerin Lauder, Estée Lauder Senior Vice President and Creative Director, was looking back through the archives and rediscovered this lost fragrance. She fell in love with its unexpectedly lively, modern spirit and decided to complete the fragrance, using today’s advanced technology and the finest natural ingredients direct from France.

Working with the same passion and clarity of vision as her grandmother, Aerin experimented note by note, accord by accord, with several Jasmine essences and an exclusive White Moss accord developed for her alone. The result, after over a year and a half of work, was a complex, elegant chic fragrance that layers textures for a tone on tone effect.

Combining luminous freshness and youthfulness balanced by a sense of luxurious elegance, Private Collection Jasmine White Moss is a tribute to past and present and a first in the history of fragrance and for Estée Lauder.

THE FRAGRANCE: The shared creation of Aerin and Estée, Private Collection Jasmine White Moss is a passionate yet elegant blend of modern and classic ingredients. An intensely lush green floral chypre fragrance, Private Collection Jasmine White Moss is comprised of an opulent white bouquet surrounded by delicate moss, rich woods and 15 100 percent pure natural fragrance Absolutes, many of them provided by IFF’s raw material company, Laboratoires Monique Remy (LMR), located in the south of France.

The fresh sparkling top notes include Mandarin, and Absolutes of Black Currant Bud (crisp and fruity, a new quality captured for the very first time with a new extraction technique), Galbanum and Bergamot.

The elegantly complex middle notes include Jasmine Sambac Absolute selected by Aerin and subtly blended with the Ylang Ylang and Jasmin India Absolutes Estée herself had chosen, plus Violet, Orange Flower Absolute and Orris.

Warm modern base notes include Absolutes of Patchouli Heart, Vetiver and White Moss Mist (an Estée Lauder exclusive).

Private Collection Jasmine White Moss is the third fragrance introduced by Aerin, joining Private Collection Tuberose Gardenia and Private Collection Amber Ylang Ylang.

THE ADVERTISING: The advertising for the fragrance was photographed by Craig McDean and features Aerin smiling and looking relaxed and elegant in a vintage white jersey Halston dress with a beautiful white flower in her hair. The advertising concept was created by Aerin in collaboration with Doug Lloyd of Lloyd and Co.

THE PACKAGING: The packaging for Private Collection Jasmine White Moss, also a collaboration between Aerin and Doug Lloyd, was inspired by Estée’s private world.

“Estée always incorporated elements of blue and white into her surroundings – her rooms, her bathrooms, her dining rooms, everywhere,” said Aerin Lauder. “This third fragrance is a tribute to her love of blue and white.”

Reflecting Estée’s aesthetic and Aerin’s interpretation of it, the Private Collection Jasmine White Moss parfum cap is embellished with natural semi-precious gems including White Jade, dark and light Lapis, Sodalite, Black Agate, Mother of Pearl and Blue Lace Agate stones. The stones selected for each cap are different, making each piece unique.

The eau de parfum cap is also a tribute to Estée, with a golden basket weave design that was a favorite and used often in her packaging designs.

The fragrance’s elegant outer carton provides a nod to Estée with its signature deep blue interior that suggests pure luxury.

THE COLLECTION: Private Collection Jasmine White Moss will be available at www.esteelauder.com and specialty doors Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Nordstrom and Bergdorf Goodman beginning July 2009.

The collection includes:

Suggested Retail Prices

Parfum Spray, 1oz. $325.00

Eau de Parfum Spray, 1oz. $80.00

Eau de Parfum Spray, 2.5oz. $135.00

Body Creme, 6.7oz. $75.00

Perfume Solid Pendant (limited edition) $195.00

Hayden Christensen, the face of LACOSTE Challenge, isn’t the only one enjoying this new fresh scent. Rachel Bilson seems to enjoy her boyfriends cologne as much as she enjoys wearing the new boyfriend trend! The fresh and energetic notes of tangerine and lemon make getting extra close, extra easy!

Exclusive pictures of Hayden Christensen in tennis action

LACOSTE Challenge: The top note opens the fragrance strongly with fresh and energetic notes of tangerine and lemon, augmented by a burst of aromatic lavender. The middle accord  is driven by spices such as ginger, bringing an exotic kick to the fragrance. Lastly, the base note combines rosewood, teak, and ebony to create a sustained strength, giving the fragrance its solid foundation.

Exclusive pictures of Hayden Christensen in tennis action

The LACOSTE Challenge Fragrance Collection:

Eau de Toilette Spray, 1.6 fl. oz. $40.00
Eau de Toilette Spray, 2.5 fl. oz. $50.00
Eau de Toilette Spray, 3.0 fl. oz. $60.00

Availability: Macys & Select Department Stores Nationwide Summer 2009