This Spring, Kimora Lee Simmons will launch her newest fragrance that will inspire and excite fans and fragrance lovers alike. The launch of Baby Phat DARE ME perfume combines fragrance & fashion with empowerment and confidence, wrapped up in a young, sexy scent and bottle.

DARE ME: PRINT AD VISUAL. Photographer: Alexi Lubomirski. Shoot details: Los Angeles

Since partnering with international fragrance powerhouse Coty Inc. in 2005, Kimora continues to captivate the fragrance world with her bold new fragrance, DARE ME. This captivating and flirty scent is the essence of independence, designed to encourage girls and women of all ages to “own the catwalk and take center stage.” The packaging taps into the fun, edgy and fabulous fashion that is at the heart of the Baby Phat brand. It dares to be noticed.

Popularity: 35% [?]

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Stella McCartney debuts Solid Perfume Necklace. Classic STELLA in a modern necklace. A fashionable take on fragrance. With the introduction of her limited-edition STELLA necklace, Stella McCartney lets you wear the cult favorite fragrance in more way than one. Tucked away in a round locket stamped with the Stella McCartney logo, the fragrance is always at your fingertips when you wear it around your neck.

Popularity: 11% [?]

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Vanity Fair, L’Oreal and Demi Moore celebrated Helena Rubinstein’s launch of the century this week–All You’ve Ever WANTED, the new fragrance inspired by Demi.

Demi was joined by Ashton Kutcher, Zac Posen and an elite group of V.I.P.s to toast the debut of the fragrance at Monkey Bar in N.Y.C.

Reflecting her modern love story and captivating allure, All You’ve Ever WANTED is a contemporary expression of Demi Moore’s daring appeal. The intoxicating fragrance blends an enveloping sensuality of magnolia with iris-cream, magnified by a charismatic touch of cedar extract for an irresistibly feminine and intense potion.

The new fragrance will be available exclusively at Macy’s starting November 5th.

Popularity: 27% [?]

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By her own admission, Kim Kardashian’s debut fragrance has been a long time coming.

“When I was little, my sister Kourtney and I tried to make our own perfume by picking flowers and putting them in the blender, because that’s how we thought fragrances were made,” Kardashian said with a laugh during a phone interview Tuesday. “Our parents thought we were crazy — and it smelled totally gross!”

Kim Kardashian’s scent.
Photo By George Chinsee

She’s come a long way since throwing jasmine in a blender: her first fragrance, with Lighthouse Beauty, is due in February.

Popularity: 23% [?]

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Estée Lauder Private Collection Jasmine White Moss: The vision of two Lauder women, separated by a generation, merged into one intoxicatingly fresh new fragrance.

For decades, an unfinished formula for an extraordinary fragrance begun by Mrs. Estée Lauder remained locked in the archives at the famous fragrance house, International Flavors and Fragrances (IFF). Estée conceived Formula #546AQ, as it was known, as a new way to convey sparkling freshness balanced with sophisticated elegance and a distinctive signature. However, it was left unfinished in her lifetime and was gradually forgotten for many years.

Popularity: 22% [?]

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