World-class professional polo champion Ignacio “Nacho” Figueras is the new face of Ralph Lauren’s The World of Polo. Already the face of Polo Black, Nacho was recently chosen to represent Polo Modern Reserve and Polo Blue in print and advertising campaigns because he embodies the many facets of today’s modern Polo man.

“Nacho personifies The World of Polo by living the lifestyle represented by each of the fragrances,” says Guillaume de Lesquen, President, Worldwide, Ralph Lauren Fragrances. “When he isn’t playing polo in the world’s most prestigious tournaments and promoting its heritage as an ambassador, he is sailing with his young family off the coast of Punta del Este, Uruguay and breeding horses on his ranch outside of Buenos Aires.”

Born in Argentina in 1977, Nacho developed a love for horses and the game of polo by the age of nine.

Popularity: 19% [?]

According to Now Smell This Ralph Lauren’s next fragrance for women will be Ralph Lauren Notorious, due for launch in July 2008. Notorious was inspired by the “film noir classics of Alfred Hitchcock and other Hollywood greats”.

Notorious is an oriental fragrance developed by perfumer Olivier Gillotin. The fragrance notes feature black currant, pink peppercorn, bergamot, chocolate cosmos, white frost peonies, carnation, patchouli musk, vanilla and iris.

Popularity: 14% [?]

Here is an interview with found on coutorture.com with perfumer Linda Kramer, who happens to be the creative nose behind the RALPH WILD perfume.

Can you tell us a little bit about how you came to be a Perfumer?
I have been interested in fragrance since I was young. I went to private school where I wore a uniform and wasn’t allowed to wear make- up, so fragrance was the only true way I could express myself. Not only was I was obsessed with trying new fragrances, I loved reading the fashion magazines to see the fragrance ads – the beautiful, seductive women, the elegant, elaborate packaging, the exotic imagery. It amazed me how a blend of certain ingredients could not only smell great, but could completely transport you to another place. Once I finished high school, I attended a college with a fashion/beauty focus.

What aspects of the field are people unaware of?
I think people are unaware of the limitless amount of inspiration that surrounds each project. For example, with Ralph Wild (and all of our fragrances), what inspired me most is the fact that I work for such an iconic designer as Ralph Lauren. His vision guides the project from conception to completion. Another source of inspiration was our new model, Amanda. At the beginning of the project I watched a video of her taken at a photo shoot. The video captured Amanda playing Frisbee and having fun with the photographer and crew. She exudes this great energy and I found her fearless, feminine confidence very inspiring.

How long does it take to develop a perfume?
There are several steps in the process of developing a perfume. With Ralph Wild, The first step was to identify the key elements of the brand – This fragrance was designed to represent a girl who is spontaneous, fearless and confident. We also looked at the imagery and the color of the packaging. Based on all of these elements of Ralph Wild, it was clear to us that we needed to create a fragrance that would make a bold statement but would also tie in the Ralph Wild Girl’s personality and the color of the packaging.

How great a role do cultural changes play in the popularity or prevalence of particular scents? How does this dynamic inform your creations?
Right now there is a trend towards floral fragrances with juicy, fruity, edible nuances. Ralph Wild is so popular because the juicy, fruity notes and the warmth of the fragrance not only provide a feeling of playfulness and comfort, but has a nostalgic effect on us as well. These types of notes have the amazing ability to effectively transport us back to the happy memories of our youth.

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Popularity: 9% [?]

Get your hands on Ralph Lauren’s new Romance Collectible Bottle and Ring perfume.  This new Ralph Lauren Romance bottle  features a 3.4 oz Eau de Parfum Spray with limited collector’s edition ring which can be removed from the bottle and worn.

Just a reminder, Ralph Lauren Romance Collectible Bottle and Ring Eau de Parfum Spray main fragrance notes are: sungoddess rose, marigold, ginger, chamomile oil, yellow freesia, white violet, lotus flower, day lily, patchouli, oakmoss, and musk, $69.50.  

Popularity: 10% [?]

Ralph Rocks is a new perfume by Ralph Lauren.  Ralph Rocks by Ralph Lauren is a floral oriental type of fragrance with main notes of: Passion Fruit, Humid Mist, Kiwi, Washed Citrus Accord, Dewey Green Palm Leaves, Freesia, Orange Blossom, Heirloom Hyacinth, White Coconut Milk, Sun Bleached Woods, Amber, Indonesian Sandalwood.

Popularity: 10% [?]