ATTITUDE EXTREME: the ultimate essence of a man by Giorgio Armani.

ATTITUDE EXTREME, Giorgio Armani’s ATTITUDE pushed to its ultimate expression. A tribute to extreme masculinity. A new elegance and force. A new magnetism and strength. Captivating, sensual, powerful and intense.

EXTREME BLACK: The signature sculpted bottle, inspired by Art Deco of the 1930′s, is now entirely in deep black onyx. The powerful black lacquer of this compact and solid object imposes a new elegance: resolutely and extremely masculine.

EXTREME ESSENCE: The woody oriental has been reworked to display masculinity in a more sensual, pronounced way. Its strong and elegant expression leaves an unforgettable, lasting imprint. The Sicilian Lemon top note is cloaked in the star anise note and cardamom giving off a spicy, aromatic burst of infinite richness and freshness.  At the heart, the coffee-cedar accord is shaken up with incense whose purity exudes a warm sensuality. The base is enhanced with smooth, woody ambergris and mysterious, enveloping Indonesian Patchouli creating a truly desirable combination.

ATTITUDE EXTREME by Giorgio Armani is available at all fine department stores and online at www.giorgioarmanibeauty.com . The 1.7 fl. oz eau de toilette has a suggested retail price of $59.50.

Just in time for Valentine’s Day, Giorgio Armani Beauty’s Celebrity Face Designer and National Artistic Director, Tim Quinn, will be making a personal appearance at Saks Fifth Avenue in New York City to debut the new Giorgio Armani ONDE Fragrance and Face Collection. From Thursday, February 12th through Saturday, February 14th, Tim will be offering a preview of the limited edition ONDE Face Collection, which he designed specifically for the fragrance campaign, and offers the ideal shades to achieve the perfect Valentine’s Day look.

The trilogy of ONDE fragrances-Giorgio Armani’s tribute to ultimate sensuality and extreme femininity-will launch exclusively at Saks Fifth Avenue doors nationwide. The fragrances have already earned a coveted spot on the retailer’s “WANT IT” list, a compilation of the must have beauty items of the season. Inspired by the rituals of the Orient, ONDE offers an imaginative, seductive and intoxicating journey for the senses. The ONDE Cosmetics Collection was inspired by this sensual image and features a warm, blushed complexion, inviting lip shade shades and enticing smoky eye looks.

As an added treat – the first 100 clients who make a purchase of $250 or more at Giorgio Armani Cosmetics will receive a box of exclusive Armani Dolci Chocolates, not yet available in the US.

WHERE: Tim Quinn and the Giorgio Armani A-Team Feb 12th through Feb 14th: Appointments available between 10:00am – 6:00pm. Saks Fifth Avenue on One 611 5th Avenue (between 49th and 50th Streets) NYC
Appointments available through the Giorgio Armani Beauty Counter: 212.940.2962

Emporio Armani Diamonds Eau de Parfum is a seductive perfume with main fragrance notes of: raspberry, lychee, rose, patchouli, and amber.  Cost: $49.50 for 1.7 oz.  $69.50 for 3.4 oz.     

Aqua Di Gio by Giorgio Armani main fragrance notes are: sweet pea, aquatic notes, jasmine, freesia, white hyacinth, muscat grape, musk, woods.  Cost: $39.50 for 1.15 oz Eau de Toilette Spray. $49.50 for 1.7 oz.  $65 for 3.4 oz.     

Armani Code for Women Eau de Parfum Natural Spray main fragrance notes: blood orange, ginger, pear sorbet, sambac jasmine, orange blossom, seringa flower, lavender honey, precious woods complex, Vanilla.  Cost: $39.50-$72.50.   More in the Armani Code perfume line: Armani Code for Men Eau de Toilette Spray which is a woody oriental type of fragrance. 

Armani Code for Men Eau de Toilette Spray main perfume notes: lemon, bergamot, aromatic Mediterranean notes, guaiac wood, tonka bean.  Cost: $52.50-$85.    

Armani Attitude Eau de Toilette spray For Men main fragrance notes are: Calabria lemon, coffee absolute, Ceylan cardamom, lavender, China cedar, Indonesian patchouli.  The Armani Attitude bottle is shaped like an old fashioned cigarette lighter.  Cost: $55-$65.   

Also, there is the men verson of City Glam by Giorgio Armani.  It is called Emporio Armani City Glam For Him which is an aromatic  type of fragrance with main notes of: Orange Saville Bigarade bitter, Peppermint, Ginger, Galangal, Vetiver, Crystal Moss, White Musk.  Cost: $42.50 for 1.7 oz Eau de Toilette Spray.  $59.50 for 3.4 oz Eau de Toilette Spray.