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For decades, an unfinished formula for an extraordinary fragrance begun by Mrs. Estée Lauder remained locked in the archives at the famous fragrance house, International Flavors and Fragrances (IFF). Estée conceived Formula #546AQ, as it was known, as a new way to convey sparkling freshness balanced with sophisticated elegance and a distinctive signature. However, it was left unfinished in her lifetime and was gradually forgotten for many years.

Often inspired by her grandmother’s work, Aerin Lauder, Estée Lauder Senior Vice President and Creative Director, was looking back through the archives and rediscovered this lost fragrance. She fell in love with its unexpectedly lively, modern spirit and decided to complete the fragrance, using today’s advanced technology and the finest natural ingredients direct from France.

Working with the same passion and clarity of vision as her grandmother, Aerin experimented note by note, accord by accord, with several Jasmine essences and an exclusive White Moss accord developed for her alone. The result, after over a year and a half of work, was a complex, elegant chic fragrance that layers textures for a tone on tone effect.

Combining luminous freshness and youthfulness balanced by a sense of luxurious elegance, Private Collection Jasmine White Moss is a tribute to past and present and a first in the history of fragrance and for Estée Lauder.

THE FRAGRANCE: The shared creation of Aerin and Estée, Private Collection Jasmine White Moss is a passionate yet elegant blend of modern and classic ingredients. An intensely lush green floral chypre fragrance, Private Collection Jasmine White Moss is comprised of an opulent white bouquet surrounded by delicate moss, rich woods and 15 100 percent pure natural fragrance Absolutes, many of them provided by IFF’s raw material company, Laboratoires Monique Remy (LMR), located in the south of France.

The fresh sparkling top notes include Mandarin, and Absolutes of Black Currant Bud (crisp and fruity, a new quality captured for the very first time with a new extraction technique), Galbanum and Bergamot.

The elegantly complex middle notes include Jasmine Sambac Absolute selected by Aerin and subtly blended with the Ylang Ylang and Jasmin India Absolutes Estée herself had chosen, plus Violet, Orange Flower Absolute and Orris.

Warm modern base notes include Absolutes of Patchouli Heart, Vetiver and White Moss Mist (an Estée Lauder exclusive).

Private Collection Jasmine White Moss is the third fragrance introduced by Aerin, joining Private Collection Tuberose Gardenia and Private Collection Amber Ylang Ylang.

THE ADVERTISING: The advertising for the fragrance was photographed by Craig McDean and features Aerin smiling and looking relaxed and elegant in a vintage white jersey Halston dress with a beautiful white flower in her hair. The advertising concept was created by Aerin in collaboration with Doug Lloyd of Lloyd and Co.

THE PACKAGING: The packaging for Private Collection Jasmine White Moss, also a collaboration between Aerin and Doug Lloyd, was inspired by Estée’s private world.

“Estée always incorporated elements of blue and white into her surroundings – her rooms, her bathrooms, her dining rooms, everywhere,” said Aerin Lauder. “This third fragrance is a tribute to her love of blue and white.”

Reflecting Estée’s aesthetic and Aerin’s interpretation of it, the Private Collection Jasmine White Moss parfum cap is embellished with natural semi-precious gems including White Jade, dark and light Lapis, Sodalite, Black Agate, Mother of Pearl and Blue Lace Agate stones. The stones selected for each cap are different, making each piece unique.

The eau de parfum cap is also a tribute to Estée, with a golden basket weave design that was a favorite and used often in her packaging designs.

The fragrance’s elegant outer carton provides a nod to Estée with its signature deep blue interior that suggests pure luxury.

THE COLLECTION: Private Collection Jasmine White Moss will be available at www.esteelauder.com and specialty doors Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Nordstrom and Bergdorf Goodman beginning July 2009.

The collection includes:

Suggested Retail Prices

Parfum Spray, 1oz. $325.00

Eau de Parfum Spray, 1oz. $80.00

Eau de Parfum Spray, 2.5oz. $135.00

Body Creme, 6.7oz. $75.00

Perfume Solid Pendant (limited edition) $195.00

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When you find a fragrance you love, you want to wear it forever. Now, Estée Lauder brings you a new addition to the irresistible collection of Pure White Linen fragrances that you can live in all year round. New Pure White Linen Pink Coral is an utterly feminine, tender and peaceful fragrance that gently sweeps over the senses in soft waves, capturing the feeling of being by the ocean at daybreak, just as it is blushed by dawn’s warm light.

With a composition of perfectly blended sea-kissed Apple Blossoms, Waterfruits, Sweet Peas and Camelias blushed with Honeysuckle and Sandalwood, Pure White Linen Pink Coral is a scent that is feminine, peaceful and wonderfully, perfectly pretty.

“Pure White Linen Pink Coral is the perfect feeling and fragrance to complete the Pure White Linen collection,” said Karyn Khoury, Senior Vice President of Fragrance Development Worldwide, Estée Lauder. “The Pure White Linen values of sophisticated simplicity and relaxed elegance are reinforced, but with a unique view that is tender and feminine.”

The Fragrance: Sweeping over the senses in series of soft waves, Pure White Linen Pink Coral opens delicately with a gentle mist of Chinese Berry and Pink Peppercorns. When combined with juicy Apple Blossom, Waterfruits and Clear Aldehydes, a sparkling crisp wetness and a dreamy bright floralcy greet you in the top notes of the fragrance. Next comes a perfect floral fusion that lingers with the pure innocence of Jasmine, Camellia Flower and a perfect accent of Honeysuckle. A blushing bouquet of Sweet Pea, Cherry Blossom, and Pink Peony follows closely behind, evoking the tender serenity of the ocean at daybreak.
In the end, the petals float softly away leaving in their wake a peaceful whisper of creamy Sandalwood, sheer Vanilla and a caressing touch of Heliotrope.

The Packaging:  Pure White Linen Pink Coral is housed in the same clean, graceful bottle as the collection’s
two existing fragrances – Pure White Linen and Pure White Linen Light Breeze, but is presented in a soft pink shade that is distinctly feminine. Even the iconic white seashell takes a new turn, morphing into an elegant and intriguing seahorse.

The Advertising:  Delicate. Tender. Peaceful. Photographed by Craig McDean, the print ads feature Oscar®- winning actress and Estée Lauder spokesmodel, Gwyneth Paltrow, in an alluring linen sun dress by See by Chlóe and relaxing in a serene seaside setting with waves gently breaking in the distance. “The image of Gwyneth embodies a relaxed, carefree luxury that speaks to the fragrance and the collection,” says Aerin Lauder, Senior Vice President and Creative Director, Estée Lauder.

The tagline: “I love how I feel in pink,” conveys the feelings of femininity and tenderness we experience when we are in a relaxed and peaceful setting.

THE PURE WHITE LINEN PINK CORAL COLLECTION
Estée Lauder Pure White Linen Pink Coral will join the rest of the Pure White Linen fragrance collection at Estée Lauder counters and on www.esteelauder.com  beginning June 2009.
1 oz./30ml Eau de Parfum Spray $39.50
1.7 oz/50 ml Eau de Parfum Spray $49.50
3.4 oz/100 ml Eau de Parfum Spray $72.00
6.7 oz/ 200ml Body Lotion $40.00

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It’s Mom’s turn to feel Sensuous. The Estée Lauder Sensuous Mother’s Day fragrance gift set features the woodsy, intimate scent in three elegant luxuries including a 3.4oz Eau de Parfum Spray, 2.5oz Satin Body Lotion and 2.5oz Silken Shower Creme.

Tell her she’s Beautiful inside and out. Show her you care this Mother’s Day with the gift of a thousand flowers. The Beautiful Romantic Favorites fragrance gift set is wrapped in an exclusive, contemporary floral print box and includes a 2.5oz Eau de Parfum Spray, 2.5oz Perfumed Body Lotion and 2.5oz Bath and Shower Gelée.

Keep it Classic. The White Linen Fresh Classics fragrance gift set guarantees a happy mother. The soft, crisp, citrus scent is the perfect mix of casual luxury that is perfect for everyday. This modern classic collection includes a 3oz Parfum Spray, 2.5oz Body Lotion and 2.5oz Bath and Shower Gel.

The Simple pleasures in Life. Celebrate her day with the best of life’s little pleasures. The Estée Lauder pleasures Best of All fragrance gift set is wrapped in an exclusive, Mother’s Day themed box. The sheer, spirited fragrance comes in a trio of products that include a 3.4oz Eau de Parfum Spray, 2.5 oz Body Lotion and a 2.5oz Bath and Shower Gel.

A Perfect Gift for a Perfect Parent. Captivate her with the Estée Lauder Youth Dew Always Perfect fragrance gift set. This trio of opulent flowers, rich spices and heavy woods include a 2.25oz Eau de Parfum Spray, 2.5 oz Body Satinée and a 3.5oz Perfumed Soap.

This year, Give Mom something extra special. The Private Collection Solid Perfume Compact is a beautiful token of love that Mom can take with her anywhere. The compacts are embedded with natural semi-precious gems and filled with solid perfume in your choice of Amber Ylang Ylang or Tuberose Gardenia for the ultimate in fragrance luxury. Every time she uses it, it is sure to remind her of you.

Don’t forget to pick up a very special gift from Estée Lauder to guarantee a Happy Mother’s Day!

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Experience one of life’s simple ‘pleasures’ in three refreshing new ways. Estée Lauder invites you to discover three new ways to enjoy the liveliest notes of Estée Lauder pleasures, transformed into refreshing splashes light enough to wear all over your body. Drench yourself with the delicate rain-washed scent of Baie Rose Peony… Dive into the tempting exotic and cool waters of Jasmine Violet… Soak up the warmth of sun-splashed Sandalwood Amber. Sheer, refreshing, spirited-they’re a rush of pure pleasure!

Three Captivating Twists on a Classic:  Created in 1995, Estée Lauder pleasures set the trend for uplifting, airy fragrances and introduced the Sheer Floral fragrance category. Fresh as flowers after a rain, pleasures is an energetic blend of Lilies, Peonies and Jasmine, all tingling with the rare essence of exotic Baie Rose.

Drawing from pleasures liveliest notes, each pleasures Splash is a light-hearted, high-spirited blend that pays tribute to this iconic fragrance:

Baie Rose Peony Splash:  Baie Rose Peony Splash is a Fresh Floral scent that brings together the exotic spiciness of Baie Rose and the delicate beauty of Peonies. Tender and luscious, this floral wonder is built
around the dewy Peony and subtle spice of Baie Rose. Delicate petals of Lily, Rose and Peony are gently wrapped with wet Green Leaves for a drenched-in-nature sensation, while Baie Rose and a Warm Skin Accord balance the feminine floralcy with soft sensuality and comfort.

Jasmine Violet Splash: Jasmine Violet Splash is a Green Floral scent that blends fresh Violet leaves with the rich floralcy of Jasmine. A composition of pure beauty, this Jasmine and Violet combination suggests sheer indulgence. Tuberose and Jasmine Petals are blended for an intensely exotic, yet weightless white floralcy, while wet, crisp Cucumber and velvety Violet Leaves offer their green freshness. Finishing it off is a touch of Carnation, which adds a cool spiciness and sense of mystery.

Sandalwood Amber Splash:  Sandalwood Amber Splash is a Woody Oriental scent that blends the smooth richness of golden Amber with the warm creaminess of prized Sandalwood. Sensual and warm, this deep blend of Sandalwood and Amber instantly seduces you with its magic. Hints of Orange and Lemon add a zesty freshness, while Karo Karounde offers its intoxicating richness. Spikes ofPepper add vitality to the warmth and creaminess of Amber, Sandalwood and the nuzzly smoothness of the Warm Skin Accord.

Each pleasures Splash fragrance comes packaged in a delightful carton adorned with graphic, blooming flowers in rich shades of pink, purple and peach, and each splash is presented in a corresponding 8.1oz fragrance bottle, inviting you to lavishly splash it all-over your body for an indulgent treat.

pleasures Splashes are available at all Estée Lauder counters and www.esteelauder.com  beginning April 2009.

Suggested retail price for each pleasures Splash is $52.00.

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Estee Lauder Bronze Goddess Fragrance is an Intoxicatingly sexy, feminine fragrance for summer: Experience the seductive scent of summer in a luscious fragrance that makes every woman feel divine. Inspired by a luxuriant tropical beach under the constant heat of the sun, the Bronze Goddess fragrance is built around a creamy heart of golden Amber that emanates pure summer. The sensuous heat of the sun. The core of this Radiant Amber scent exudes smooth sensuality.

The creaminess of Coconut Milk, Sandalwood and Vanilla unwinds with silky warmth. The exotic combination of Vetiver and Myrrh deepens the sexiness with its embrace. The silky softness of warm sand Velvety smooth Amber, with its warm, mysterious scent, glows at the center, pulsing the uninhibited spirit of summer’s sultry heat through the fragrance. The vibrancy of bright, zesty elements infuses the fragrance with sun-drenched lightness. Juicy Mandarin, Sicilian Bergamot and Lemon blend with Pulpy Orange for a mouthwatering sensation. The radiance of bronzed skin An intoxicating blend of milky flowers adds to the creaminess of the Amber signature. Luscious Tiare Flower and exotic Jasmine blend with the tenderness of Magnolia Petals for an indulgent floral effect. Orange Flower Buds add a glimpse of sunshine with lustrous floralcy, while fresh Lavender adds a breath of softness.

The Bronze Goddess fragrance collection features an indulgent Eau Fraiche Skinscent, complemented by a
silky Body Oil Spray and a luxurious Luminous Body Lotion, each of which can be worn alone or layered
together for an intoxicating sensory experience.

The Bronze Goddess Fragrance Collection will be available at Estée Lauder counters nationwide and on
www.esteelauder.com and beginning March 2009.

The Bronze Goddess Fragrance Collection Suggested Retail Prices:
Bronze Goddess Eau Fraiche 100ml $52.00
Bronze Goddess Body Oil 100ml $32.00
Bronze Goddess Luminous Body Lotion 200ml $32.00

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Fall? Bah, humbug. I’m a summer person. The best thing I can say about fall is that at least it isn’t winter yet. Here are some of the fragrances I like to wear while counting the days until spring…

CB I Hate Perfume Burning Leaves: I can’t think of any other scent that so perfectly captures what fall ought to smell like. As I said when I reviewed it, it is “calming and invigorating at the same time”, and it layers beautifully with all kinds of other things. To stick with the autumn theme, layer it with Gathering Apples (from the same brand).

L’Artisan Navegar: I think of Navegar as the fall version of L’Eau de L’Artisan – take out the seaweed, add some spices, voilà. It’s too lightweight for qualify as a winter scent, but in the early, crisp days of fall when you can still get away with a light jacket, it’s just right. Another spicy cologne to carry you into fall: Diptyque L’Eau de L’Eau.

Bvlgari Omnia: In the same seasonal category as Navegar – sheer but spicy, perfect for those early days when it’s not yet cold enough for Donna Karan Black Cashmere. That is, assuming you’re one of those lucky people that can smell Omnia at all. If you’re not, you’ll spray it on and wonder where it went.

Diptyque Tam Dao: Is the glut of information fueling your election anxiety disorder? Spray on some soothing Tam Dao. Oh, and stop looking at the polls. It will all be over soon.

Kenzo Amour: Tam Dao didn’t work? Spray on some Kenzo Amour. Still freaking out? Did you try layering them? Well then, sorry, there’s nothing we can do for you. Apparently you need to go camping.

Estee Lauder Sensuous: Yeah, yeah, I know. Many of you hate it. Angela found it dull, and she’s got plenty of company. I can’t make a case for Sensuous as an edgy scent, it’s true, but I prefer to think of it as “easy to wear”. I reach for it at night when I’m too tired for edgy.

Costume National 21: I was thinking about Lubin Idole the other day. Anyone else remember when Idole launched back in late 2005? It wasn’t that long ago, but the perfume world was very different then. Idole was a niche scent from a brand that had been off the market long enough that your average perfumista had never heard of it. Yet Idole generated lots of buzz, and the buzz lingered long after the launch. I don’t see that happening very often these days in the niche sector unless the scent is from one of the older, better known cult brands, like Frederic Malle or Serge Lutens, and even then, the buzz just doesn’t seem to last as long as it used to – there’s too much new product to bother with what came out last week. It’s sad, because the cream doesn’t always have time to rise to the top. I thought Costume National 21 was a great scent – a sort of niche snob’s version of Kenzo Amour – that deserved more attention than it got.

Frederic Malle Dans Tes Bras: Speaking of Frederic Malle, he’s got a new one out, and it’s pretty darned good. I’ll review it next week. It’s a skin scent in both conceptual and practical terms, and you could probably wear it any time of the year, but it has enough earthy warmth to stand up to the cold.

Caron Aimez Moi: Licorice + violet candy. Sometimes you want a little candy, no? This is a great scent, albeit one that can feel too heavy in warmer weather. Aimez Moi is over 10 years old now, and it tends to get forgotten, in fact, I tend to forget about it myself. Then every so often I come across it in my perfume cabinet, spray some on, and remember why I love it. Best of all, it can be had for under $50.

Pacifica Tibetan Mountain Temple: If the under $50 category is still potentially too rich for your blood, check out Pacifica’s nifty $8.95 solids. The Tibetan Mountain Temple is warm and spicy, and perfect for chilly weather.

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“Great fragrances create a world of their own.”– Aerin Lauder

Collection, Aerin Lauder drew inspiration from the luxurious simplicity of her own private world. The fragrance captures the essence of an enjoyable evening in a warm, inviting room filled with the luxurious textures of wood, velvet and cashmere in browns and golds.
“To me, a perfect evening is a private one, spent at home with family and friends,” said Aerin Lauder, Estēe Lauder Senior Vice President and Creative Director. “Private Collection Amber Ylang Ylang represents the relaxed intimacy and quiet comforts that we love to come home to at the end of the day.”

Rich with texture and surrounded by warmth, Private Collection Amber Ylang Ylang subtly evokes the legendary fragrances of the past yet invites you into an intimate, private world of today. From deep within this very modern, warm, luminous fragrance emerges a carefully crafted bouquet of Golden Amber, Ylang Ylang, Bulgarian Rose, Honey, Incense, Vanilla and Sandalwood.

Each element of the Private Collection Amber Ylang Ylang scent and packaging was selected by Aerin. The black and white advertising campaign featuring Aerin was created by Doug Lloyd of Lloyd & Co. and was photographed by Craig McDean.

The Private Collection Amber Ylang Ylang exclusive collection includes a luxurious Parfum Spray and a lighter, sophisticated Eau de Parfum Spray.

The Fragrance
This radiant fragrance was masterfully created using two of the rarest, most expensive ingredients in the perfumer’s palette. Built around the precious Ylang flower and iconic Amber, the fragrance is at once warm, inviting and radiant. The fragrance weaves through a journey of rich olfactive sensations, unfolding from light to deep, capturing the magical spirit of these prized notes.

At first breath, Private Collection Amber Ylang Ylang tantalizes with sparkle and allure. Evoking instant joy, Italian Bergamot provides its fresh, citrusy scent for brightness. Geranium Oil continues to uplift, with its green and rosy effects, while Ylang Absolute, the most intense and sensual grade of Ylang essence, offers the diffusive power of its captivatingly elegant and spicy floral note.

At the heart of the fragrance is a mosaic of voluptuous florals and spices that deliver intrigue and sophistication. The ultimate symbol of femininity – Bulgarian Rose Absolute is both luxurious and mysterious. The addition of Cinnamon SFE, for which premium Cinnamon Ceylon was extracted through SOFTACT® technology to obtain the most precise, natural rendition of the spice, imparts warm, soft sensuality. Finally, the rich, mysterious and spicy notes of precious Incense entice with the feeling of serenity and exotic indulgence.

The fragrance dries down with a luminous finish, illuminating the golden richness of Amber. Its smooth, creamy depth intertwines with the warmth of prized Sandalwood and luscious Vanilla Bean. The lasting effect celebrates the rich, the delectable and the divine.

The Packaging
“For me, there is nothing more inviting and warm than rich browns and gold – brown velvet couches, gold accents in lamps, tables, vases and frames,” said Aerin.

Reflecting Aerin’s aesthetic, the Private Collection Amber Ylang Ylang parfum cap is embellished with semi-precious stones of tiger eye, smokey quartz and red agate. The beautiful parfum cap glows with fire-like brilliance and captures the mood and textures of an enjoyable evening at home. Coupled with the golden hue of the fragrance, which was inspired by the soft glow of burning candlelight, the beautiful package is transformed into a rich, glistening jewel.

The golden Private Collection Amber Ylang Ylang Eau de Parfum cap was inspired by an exquisite hammered gold necklace and matching bracelet that Aerin received as a gift from her grandmother Estēe.

The outer carton with its white backdrop and golden foil cover conveys the fragrance’s understated luxury aesthetic and mirrors the artful elegance first seen in Private Collection Tuberose Gardenia.

The Collection
Private Collection Amber Ylang Ylang will be available in North America and internationally beginning November 2008.

The collection is made up of:
Suggested Retail Prices
Parfum Spray, 1oz. $300.00
Eau De Parfum Spray, 1oz. $65.00
Eau de Parfum Spray, 2.5oz. $120.00

Private Collection Amber Ylang Ylang is available for purchase at www.esteelauder.com  and specialty doors Saks Fifth Avenue, Neiman Marcus, Bloomingdales and Bergdorf Goodman.

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ET recnetly nnraveled Gwyneth Paltrow’s Pleasures. Here it is:

Gwyneth Paltrow reveals what pleases her!

ET goes behind the scenes of her new Estée Lauder ad campaign for Pleasures fragrance where Gwyneth heads to one of her favorite childhood haunts — Long Island.

“My best simple pleasures are just being present and being with my kids,” Paltrow reveals.

The actress is shot casually lounging in grass next to a guitar and serenely taking a swing on a swing set. Watch the Hollywood star and doting mom talk about the location where she shot the ad campaign — a place she calls her “epitome of pleasure.”

Watch Gweneth Paltrow in this video:  

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Estee Lauder Sensuous was developed by perfumer Annie Buzantian, and features notes of ghost lily accord, magnolia, jasmine petals, molten woods, amber, sandalwood, black pepper, juicy mandarin pulp and honey.

Estee Lauder Sensuous will be available in 30, 50 and 100 ml Eau de Parfum, 7.5 ml Parfum (extrait) and in matching body products.

According to Blogdorf Goodman, Estee Lauder Sensuous the perfume will launch in June exclusively at Bloomingdales. It will hit your local Lauder counter in July.

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