The iconic unisex fragrance ck one will relaunch later this month with a NEW television and print ad campaign (shot by the legendary Steven Meisel), a beautiful song written by British musician and model Jamie Burke and a special, limited edition fragrance bottle packaged with an mP3 speaker.

About ck one Relaunches with Inaugural Campaign via Women’s Wear Daily:

by JULIE NAUGHTON

Posted FRIDAY JANUARY 09, 2009

From WWD ISSUE 01/09/2009

Calvin Klein plans to bring new attention to its CK One franchise with a new TV campaign to be launched Jan. 20. Not coincidentally, it’s the same day President-elect Barack Obama will be inaugurated.

“The CK One ‘We are one’ campaign is inspired by a social movement of people coming together in the spirit of unity,” said Catherine Walsh, senior vice president of American fragrances for Coty Prestige, noting the campaign’s centerpiece is a song commissioned from British musician Jamie Burke – who appears in the print and TV ads for this campaign, as well as two Calvin Klein Jeans spots. “There is such a natural synergy between the message of the campaign and the essence of our new president’s platform that it seemed the ideal moment to share the TV spot. The campaign – and its original song – give voice to an optimistic new generation, that certainly made its voice heard in the latest election. This is a celebration of the power of coming together as one.”

Popularity: 42% [?]

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This month of March, Calvin Klein launched a new perfume in the U.S.  The new fragrance by Calvin klein is called: Calvin Klein CK IN2U Her and Calvin Klein CK IN2U Him and is geared towards the hip 20-somethings of the MySpace generation.  CK IN2U is also described as the fragrance for the technosexuals, a term Calvin Klein trademarked.

Calvin Klein CK IN2U Her main fragrance notes are: pink grapefruit, bergamot, currant leaves, sugared orchid accord, white cactus, neon amber, vanilla souffle and red cedar. 

Calvin Klein CK IN2U Him main fragrance perfume notes are: citron vert Gin Fizz, pomelo leaves, frosted tangelo, Cacao bean, Jamaican pepper, shiso leaves, white musk, white cedar, ultra vetiver. 

Popularity: 11% [?]

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Calvin Klein most popular fragrance CK one has a new limited summer edition.  Called simply CK One Summer.  Summer fragrances demand fresher and lighter scents CK One summer does just that.  The delicious fragrance captures the freshness of summer with a sun-kissed feel.  CK One Summer also reflects the sparkling essence of the tropics. Mouth-watering citrus notes, invigorating lush tonalities, and exotic vitality make this the perfect scent for summer, for day or night, for him or her.  Notes include:  Tangerine, Pineapple, Grapefruit, Frangipani, Sea Breeze, Palm Sap, Driftwood, Hot Sand Effect, Glistening Skin Musks.  Cost:  $40 for 3.4 oz Eau de Toilette Spray.   If you get hooked on CK Summer also try Get Smooth Skin Moisturizer $20 for 6.7 oz, and Get Clean Foaming Body Wash $15.  All Limited Edition.

Popularity: 8% [?]

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