Christopher Bailey launches new fragrance collection: Burberry SPORT.

Burberry represents a tradition of prestige and performance heritage. On the heels of the Winter Olympic games in Vancouver, the timing couldn’t be more appropriate to launch the newest fragrance collection by Burberry, Burberry SPORT for Men and Women – hitting stores in mid-March 2010.

Burberry SPORT, the newest scent designed in alignment with Burberry’s Sport Fashion line, combines sporting attitude with an energetic spirit. Inspired by the British outdoors and the brand’s iconic performance trench coat history, Burberry’s Creative Director Christopher Bailey designed the two new scents as a natural extension of Burberry’s technical, functional, and fashion DNA.

Popularity: 40% [?]

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The new Burberry The Beat Eau de Parfum Spray main fragrance notes include: Ceylon tea, iris, bluebell, bergamot, cardamom, pink pepper, pink pepper, mandarin, white musk, vetiver, cedarwood.  Cost: $62 for 1.7oz, $80 for 2.5oz. You might also like: Burberry The Beat Intense Elixir, a concentrated fragrance, $130.  Burberry The Beat Body Lotion, $39.  Burberry The Beat Shower Gel, $35.   

Popularity: 24% [?]

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Burberry London, which comes in an Eau de Toilette and an Eau de Parfum version, is an elegant perfume that represents the London lifestyle. 

Burberry London is floral perfume with main notes: clementine, honeysuckle, English garden rose, tiare flower, Jasmine, peony, veil of musks, Indian sandalwood, and patchouli.  Cost: $50 for 1 oz Eau de Toilette Spray.  $61 for 1.7 oz Eau de Parfum Spray.  $78 for 3.3 oz Eau de Parfum Spray.  You might also like: Burberry London Delicately Floral Body Lotion, $36.  Burberry London Delicately Floral shower Gel, $ 34. 

Popularity: 6% [?]

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Burberry Touch for Men is a woody type of fragrance with main notes of: Artemisia, Violet Leaves, Mandarin Tree Leaves, White Pepper, Virginia Cedarwood, Nutmeg, Vetiver Roots, Tonka Bean, Skin Muse. 

Cost: $48 for 1.7 oz Eau de Toilette.  $65 for 3.3 oz Eau de Toilette.  Other products in the Burberry Touch for Men: 6.8 oz After Shave Emulsion $48.  2.5 oz Deodorant Stick $24. 

Popularity: 8% [?]

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